Website Design Tips

10 Tips for a Great Website Design for your Business

Building a website might seem like a fairly straightforward task for most companies. Don’t make the mistake of thinking that straightforwardness translates to a quick, easy project that should be developed and executed with minimal time. If you are creating or re-creating your business website, commence this task with a belief that it takes time […]

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google shopping ads

How to Increase eCommerce Sales & Grow Revenue with Google Shopping Campaigns

Generating more sales and growing your company’s revenue is the ultimate dream of every business that sells online. If you’re a retailer, you can use Google’s Shopping Campaigns to boost traffic and sales from your eCommerce website. Google Shopping Campaigns is a stellar and yet mostly overlooked method of bridging the gap between customer’s needs […]

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business website design

What Role Does a Great Website Play in your Business Online Marketing?

A website, in its most basic form, is an opportunity for a company to communicate their offerings to potential customers. While that may sound simple, it is not inherently easy to create a successful site. Significant thought must be given to the design and usability of a site for customers to stay engaged. Based on […]

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mobile app optimization

Beginner’s Guide for Mobile App Optimization

Have you ever wondered why your amazing app wouldn’t rank well in the App Store search results? Mobile app industry is growing at an unprecedented pace, but with a great business opportunity comes a huge competition. As thousands of apps are being uploaded to App Store and Google Play daily, it’s getting harder to get […]

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online shoppers into in-store customer

Turn Online Shoppers Into In-Store Customers With Local Inventory Ads

If you manage or own a store(s) locally and wish to reach more local shoppers in your area to sell them in store, this blog post may just offer you what you need. Google has a robust product on offer that can significantly increase the number of footfalls into your store. Bring online shoppers into […]

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create brand story

Tell Your Brand Story On Your Website For Online Success

One thing that everyone loves and has been around since the invention of fire are stories. Stories are what keep you captivated, they motivate you too and make you cry at times. Sometimes you know you are engaged with a story WHILE at other times you are inadvertently engrossed with a story. Since the dawn […]

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role of digital branding

Why You Should Build Your Brand Digitally

Digital Branding is an organization’s identity, visibility and credibility in the online or digital community. This concept challenges quantity over quality by encouraging companies to build a relationship with their consumers online. There are 4 key elements to establishing a strong digital brand: Build a digital brand story Be creative in digital media and marketing […]

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social media role digital marketing strategy

Role of Social Media in Your Digital Marketing Strategy

Social Media is a broad term that encompasses interactions the online population has through social platforms, such as Facebook, Twitter, Instagram, etc. Social Media, in some form or fashion, has existed since the late 90s but it wasn’t until Myspace emerged in 2003 that it began to gain traction. And the rest is history, as […]

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responsive website design

All You Need to Know: Mobile First Approach vs. Responsive Web Design

For the past five years, mobile has dominated desktop as the most popular form of digital media access. For the year 2017, the number of mobile users is expected to reach 4.7 billion and 58.9% of those users will be using their mobile to access the internet. That’s nearly 2.7 billion people that will be […]

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boost social media strategy

Get Liked, Get Shared- Learn How to Boost Your Social Media Strategy

What is the state of your current social media strategy? Do you have one? When was the last time you reviewed how that strategy is working? It is not uncommon for companies to let their social media strategies go lax. Social media is a powerful tool that can impact a company’s performance when leveraged in […]

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