how-to-create-audiences-for-facebook-advertising-funnels

How to Create Audiences for Facebook Advertising Funnels

Any marketer who has experience with Facebook Advertising knows the importance of middle of the funnel and bottom of the funnel targeting. Facebook Ads offer interest and demographics based targeting and we have seen many companies making good use of these targeting options. However, the real strength of Facebook Ads lies in how you can […]

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Facebook Campaign Ads Scaling Tips for 2018

We have learned through experience that testing, experimenting, and close monitoring are the ingredients of a successful Facebook campaign advertising. What worked two weeks back, may not work today and if you are a “Fill it, Shut it, Forget it” type marketer. You may not be able to scale your Facebook marketing campaigns. Why is […]

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social media role digital marketing strategy

Role of Social Media in Your Digital Marketing Strategy

Social Media is a broad term that encompasses interactions the online population has through social platforms, such as Facebook, Twitter, Instagram, etc. Social Media, in some form or fashion, has existed since the late 90s but it wasn’t until Myspace emerged in 2003 that it began to gain traction. And the rest is history, as […]

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Get Liked, Get Shared- Learn How to Boost Your Social Media Strategy

What is the state of your current social media strategy? Do you have one? When was the last time you reviewed how that strategy is working? It is not uncommon for companies to let their social media strategies go lax. Social media is a powerful tool that can impact a company’s performance when leveraged in […]

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