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A Journey of Transformation and Elevated Customer Experience The Initial Challenge: Making Building Purchases More Reliable Two years ago, Keen's Buildings approached Sensei Digital with a goal in mind and the challenge they were facing. While popular for their custom metal garages, certified [...]

For all those wondering what Gatsby is … let me make it very simple for you. Gatsby is a web development technology reaching new milestones in the web world, even in the face of bigger giants like WordPress, Joomla and many more. No matter whether you’re a “tech geek,” web developer, [...]

Facebook has introduced a game-changing feature to its campaign structure – Campaign Budget Optimization (CBO). This feature will optimize the distribution of your campaign’s budget across the different ads within that specific campaign. Simply put, this feature will help you redistribute your [...]

When it comes to the link building process, there are two options you have to choose from – White Hat or Black Hat. When you use the White Hat technique, your website will start ranking on Google SERP, but it will take some time to get there. While if you use the Black Hat technique, you’ll [...]

Two years ago, Google introduced featured snippets, but this tool is still very new for several search engine marketers. Featured snippets are the small boxes that showcase the most relevant information about your search query. An Example of Featured Snippet Position zero contains a scraped [...]

Domain Authority (DA) is a powerful search engine ranking tool that’s been used by digital marketers and marketing teams for years. In March of 2019, Moz (the SaaS company behind Domain Authority) announced a significant update to their popular SEO domain metric called DA 2.0. According to Moz, [...]

Do you know about the Facebook Ad Relevance Score? This metric assembles various ad quality factors that offer you an idea of how relevant your ads are, as compared to other ads directed at your same target audience. It rates ads on a 1-10 scale; the higher your ad scores, the more relevant it is [...]