Cibirix Blog

Ideas & Innovation

Google My Business

Expand Your Business by Optimizing Google Business Listing

As a business owner, you always try to expand your business online and offline. In today’s digital world, a strong online presence is no more a luxury, but a necessity for every business; small or large. In this blog, I am going to share with some technics for business owners that want to create a […]

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5 Points To Remember Before Hiring a Pay-Per-Click (PPC) Marketing Agency

If you’re reading this, you’re probably looking for a digital marketing agency to accomplish great advertising goals for your business. Maybe you got wedged in your business and needed some help in managing your marketing and promotions. Or maybe you’re not so very confident of your current marketing company’s performance. Whatever the case may be, […]

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For the Carport Industry, the Future Means a 3D Pricing Tool

Digital transformation is affecting every aspect of business, but perhaps the biggest impacts are being felt by longstanding, traditional sectors like outdoor metal buildings. Change doesn’t happen overnight to comparatively less tech-savvy industries, but with so many shifts in the market and consumer behavior, carport companies are feeling the pressure to adapt or risk being […]

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Signs That You Need a Website Redesign

Let us face it, websites age! They may no more look attractive, appealing, and cross-device functional. What was once a shining star once, maybe losing its sheen and its advantage to other more better organized websites that rank higher in search engines such as Google. If that is happening to your business too, it may […]

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Facebook’s In-Stream Ads– How to Best Utilize Short Attention Spans of Your Audiences

Recently, Twitter announced that it is going to let its users be more expressive than before. Twitter increased its character limit from 140 characters to 280 characters. Alas! Not a well-received decision, however, that is some other article some other day. We all know the attention spans of buyers in this generation are low and […]

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Website Retargeting on Facebook

How to Reduce the Cost of Lead Acquisition for Your Business Using Website Retargeting on Facebook

Irrespective of your industry and niche, if you’re in the marketing department, your main job is to bring sales opportunities (leads) to the sales teams; profitably. However, Retail and eCommerce businesses often struggle with lead and sales acquisition. Their cost of acquiring the new customers often jeopardizes their profitability. A common story with big manufacturing […]

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How Can Facebook Lookalike Audiences Help Companies That Are Just Getting Started with Facebook Ads?

During my training sessions at Cibirix, I stumbled upon a very relevant question from one of my marketing interns. His question was straightforward and very relevant to any small or medium-sized business that has no experience with Facebook ads. “How Do I Build an Audience When I am Just Starting on Facebook?” Facebook Ads targeting […]

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Relevance Score in Facebook Ads

Relevance Score in Facebook Ads – What is it and How to Improve it

Have you ever looked at your Ad Set and wondered why some of the ads have performed better over the others? While marketers look for many things in their Campaigns to diagnose a prevalent problem, the relevance Score gets ignored. As marketers, we need to remember that relevance determines the cost of distribution of ads. […]

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Facebook Pixel

What Are Facebook Pixels? A Quick Introduction and Usage Guide

Facebook Pixel is a cookie served through Javascript protocol from your website to track users and retarget them on Facebook and its Audience network. Technically, it is a 1X1 image that is served to the browser that establishes a connection with your server. Facebook Pixels are far more robust than other advertising platforms as Facebook […]

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Power Editor and Ads Manager to be Merged

Latest Facebook Marketing Update: Power Editor and Ads Manager to be Merged!

Power Editor and Ads Manager started as two very different tools back in the day. Power Editor is a Facebook advertising tool designed for larger advertisers who want to create, edit and publish multiple ads at once and have the paths of these tools started. Here they are: If you’ve been a Power Editor user, […]

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