Author: Ashish Roy
December 22nd, 2018
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Throughout the country the last two weeks of the year is arguably the best season for eCommerce sellers. Everyone is online and this is the best time to give your sales a boost . One slightly less heard platform is Google Shopping Merchant Promotions.
If you’re running Google Shopping ads but wondering how you can get more visitors and increase online sales, Merchant Promotions is the answer for you.
Merchant promotions is one of the newest features from Google Merchant Center that allows you to run special offers and online promotions along with your Shopping ads on Google.
To start running Merchant Promotions, you need to make sure to complete the implementation process by applying using the Google Merchant Promotions Form
Note: Merchant promotions are eligible only in few countries including United States (US), Australia (AU), Germany (DE), France (FR), Great Britain (UK), and India (IN)
You need active product feeds for Google Shopping ads. Here is how you can create different promotions:
Discounted Offers: You can apply the promotions using percentage discounts, cash back, buy one get 2nd at a percent off or BOGO.
Freebies: With this promotion, you can include free items or a free gift card.
Shipping: You can include the free or discounted shipping options.
| Promotion | Types | Information |
|---|---|---|
| Discounts | ||
| $ off or % off | Discounts must be at least $5 or 5% off | |
| x% off, maximum discount $y | n/a | |
| $x off $50+. $y off $100, or $z off $150 | Tiered discounts allowed | |
| X% to y% off | Minimum amount or percent saved must be stated | |
| Buy one get one free or buy one get 2nd x% off | n/a | |
| $x cash back or $x cash rebates | Must be reflected at cart page or checkout | |
| Free Gifts | ||
| Free Item | Must clearly describe about the free gift. Samples and trials are not allowed. | |
| $x gift card on purchase | Title must clearly describe the gift card value and gift card must be from your own online store | |
| Shipping | Free or discounted shipping | Must have valid redemption code |
Everyone likes saving while spending. People buy with emotions and justify with logic. Offering special discounts is one of the best ways to attract visitors to visit your online store and buy your products. Google Shopping ads offer the best solution for you to stand out from your competitors by showing your special offers with the help of merchant promotions.
The biggest challenge during the holiday’s sale season is to connect with your customers with a perfect offer at the perfect time. We hope you would be able to add some wonderful promotions in your shopping ads. If you have any question regarding online marketing or if you want to boost your sales, feel free to reach out to sales@cibirix.com and we would be glad to provide you the best solutions.
Since founding Cibirix, Ashish has leveraged his marketing degree to lead the agency in crafting meaningful digital marketing experiences for clients. His results-driven approach is a unique mix of analytical thinking, crisp visual aesthetics and a desire to simplify frontends while developing robust architecture. With a passion for design, technology, & marketing, He leads each aspect of the agency’s business and oversees its talented team of digital professionals.
