User Interface & User Experience Design

Great Software Interfaces Increase
Adoption & Retention

"Design is not just what it looks like and feels like.
Design is how it works"

Steve Jobs

Research

User-centered design challenges the set principles and nomenclature that lack the reality of authentic user needs. What is awesome and matters to users isn't always what we “think” is awesome. At the research stage, we help you to discover knowledge gaps and align your assumptions with real user expectations. We help you to identify a strategy to support both user needs and your business goals. 

Information Architecture + Prototyping

Visual structure and information presentation that is intuitive and correlated with existing user personas, models, and expectations is the cornerstone of the UX design. Wireframing, storyboarding and prototyping interfaces allows you to create flows and understand how each click or the location of information and actions impacts your users.

Visual Design

The visual appeal of your product has an extensive impact on users. A great interface works well, but also should be visually appealing and branded. Impression and feel impact a user’s mindset of sophistication and use.

Usability Testing

The effectiveness of any interface is measured in the real-world with beta and production users. Analytics and A/B testing allow you to have concrete data to make decisions.