Viking was an idea till April last year. A thought which needed careful crafting and shaping to make it compete in the Metal Buildings Industry – one of the most promising and fastest growing industry that provides storage solutions to the fellow countrymen. Online dealership is a fiercely competitive market with huge upside potential if you got the branding right.

Client Requirements

Business ideas are truly exciting irrespective of where they originate. What is more difficult is getting started for an ontime execution. What was a casual discussion in a parking lot led to an amazing branding exercise. "Viking" was born and was to be nurtured to become strong, robust, and destined to have its own place; which is akin to a Viking place in the wild.

Challenge

Online dealerships that sell metal carports are not a rare species. It was needed that we prototype a solution that clearly depicts the owners' years of experience in building solutions that are fitting and economical. Cibirix started from scratch and we loved the blank canvas that was to be painted; painted with the colors of success.

Our Approach

Designing a Logo

The first step we took was of creating a vivid brand identity for Viking Steel Structures. Viking of all sizes, shapes and colors were created and pondered over before we zeroed in one two concetps of which the final logo was born. A logo which shows modernity and strength.

Branding & Style Guides

Using this logo, we created their branding which was further designed to show visualization on different elements like steel, stationary, wood, apparels, and t-shirts. Usage instruction guides were created by Cibirix design team and shared with the client for getting the word out in the non-digital world.

Color Schema

Primary Color Palette

Iconography

The icons used on this website were thoughtfully designed. Our designers matched the color theme and placed the icons on specific pages and USP sections to highlight their strenghts.

Website Development

To solve our website optimization challenge, we wanted to use a robust Content Management System (CMS) which can empower the features, offers a smooth frontend theme layer, and is able to manage 3000+ 3D images for the building models that Cibirix developed in-house. The CMS we used gave us the flexibility to manage the website with their editor as well as enhance the website functionality using different plugins and update all the sections on the website

Digital Marketing

Cibirix designed what is one of the most search-engine friendly website in the metal buildings industry with a potential to rank among the top suppliers for metal structures on Google, Bing, and Facebook. Cibirix writers ensured that the content matches the needs of the audiences and explains them very well what the company offers.

Adwords Management

Social Media Marketing
(Facebook Ads)

Search Engine Optimization &
Website Speed Optimization

Content Marketing