Cibirix Blog

Facebook is the undisputed leader in mobile marketing. A recent study claims that people in the United States spend more than 20% of their time on Facebook and Instagram. With so many active users, Facebook Ads are a no-brainer for any digital marketer looking to reach new audiences. With most of [...]

This blog post is about the Reach and Frequency vs. the Auction buying type. Most of the Facebook marketers still default to the “Auction” buying type on the Facebook marketing campaigns. Why? What is the reason that marketers use Facebook’s auction type more and do not give Reach and [...]

Cibirix has some bold statements in its taglines and in its the marketing communications. We tell you that we exist to help you design and market better. Sometimes that phrase sounds a little cliché. Clients tell us, that is what everyone says: People who know the digital marketing business even [...]

Building a website might seem like a fairly straightforward task for most companies. Don’t make the mistake of thinking that straightforwardness translates to a quick, easy project that should be developed and executed with minimal time. If you are creating or re-creating your business [...]

Generating more sales and growing your company’s revenue is the ultimate dream of every business that sells online. If you’re a retailer, you can use Google’s Shopping Campaigns to boost traffic and sales from your eCommerce website. Google Shopping Campaigns is a stellar and yet mostly [...]

Have you ever wondered why your amazing app wouldn’t rank well in the App Store search results? Mobile app industry is growing at an unprecedented pace, but with a great business opportunity comes a huge competition. As thousands of apps are being uploaded to App Store and Google Play daily, [...]

A website, in its most basic form, is an opportunity for a company to communicate their offerings to potential customers. While that may sound simple, it is not inherently easy to create a successful site. Significant thought must be given to the design and usability of a site for customers to stay [...]

If you manage or own a store(s) locally and wish to reach more local shoppers in your area to sell them in store, this blog post may just offer you what you need. Google has a robust product on offer that can significantly increase the number of footfalls into your store. Bring online shoppers [...]

One thing that everyone loves and has been around since the invention of fire are stories. Stories are what keep you captivated, they motivate you too and make you cry at times. Sometimes you know you are engaged with a story WHILE at other times you are inadvertently engrossed with a [...]

Digital Branding is an organization’s identity, visibility and credibility in the online or digital community. This concept challenges quantity over quality by encouraging companies to build a relationship with their consumers online. There are 4 key elements to establishing a strong digital [...]