Buyer Persona

How to Use Buyer Personas to Focus Your Business

Who are you selling to? How to Use Buyer Personas to Focus Your Business

What is a Buyer Persona? Buyer personas (often referred to as marketing personas) are detailed profiles that represent your ideal customer. These personas will help you attract the targeted customer and get a deeper understanding of who they really are and what makes them tick. Having a deep understanding of your target audience is crucial […]

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