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Ideas & Innovation

Content Marketing

AI-on-Content-Marketing
The Impact of AI on Content Marketing - Creating Compelling Content with Artificial Intelligence
Author:Darris Upchurch November 3rd, 2023
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Online Marketing Has Evolved Artificial intelligence (AI) is revolutionizing the way you promote your business, and one area where its impact has been particularly profound is content marketing. As online marketing continues to dominate the digital landscape, companies are constantly seeking [...]

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5-Digital-Marketing-Tips-for-Giving-Your-Ecommerce-Business-a-Boost
5 Digital Marketing Tips for Giving Your Ecommerce Business a Boost
Author:Ashish Roy June 22nd, 2021
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Not sure about the effectiveness of your current digital marketing efforts? Concerned that you’re not taking full advantage of your available marketing budget? Some indicators that you’re not getting optimal results could include low Google rankings, clicks without conversions, lack of [...]

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Effective-Content-Marketing-Secret
PSST! Want to Know the Secret of Effective Content Marketing? It’s Simple: Actually Have Something to Say!
Author:Darris Upchurch April 15th, 2021
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A MUST-READ FOR YOUR BUSINESS Let’s start by talking about what content marketing is, and look briefly at the development of content marketing over time. Then we’ll transition into why authentic content engagement – which includes actually having something to say – is the real Holy [...]

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Top 5 Online Marketing Options for Your Business in 2025
5 Top Online Marketing Options for Your Business in 2025
Author:Ashish Roy March 4th, 2021
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The internet has revolutionized the way we do business in the 21st century. In order to survive and grow, your business still needs customers – that part hasn’t changed. And in order to gain customers, you still need to market your business – that part hasn’t changed, either. What has [...]

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Ready-to-Boost-Your-Online-Presence
Ready to Boost Your Online Presence? Time to Spice Up Your Social Media Content!
Author:Darris Upchurch February 26th, 2021
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Are you a bootstrap start-up company that makes your own social media content and promotes your business through digital marketing? As the number of social media users continues to increase steadily, you can be sure that this industry will continue to boom for the foreseeable future. That being [...]

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Five Essential Infographic Tips
Five Essential Infographic Tips for Elevating Your Brand & Boosting Your Business
Author:Richa Mukati October 22nd, 2020
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Looking to improve your content marketing efforts in order to benefit your business? Great idea! Choosing to take full advantage of digital marketing techniques – including infographic marketing in particular – is the perfect way to do so! As human beings, we’re wired to process images [...]

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Visual Content
How Visual Content Can Boost Engagement, Generate More Backlinks, & Bring More Traffic to Your Website
Author:Darris Upchurch October 12th, 2020
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Content Matters Bill Gates wrote a groundbreaking essay entitled “Content is King” way back in 1996, where he predicted that content would be where most of the real money would be made on the Internet. What content? Gates felt that the broadest opportunities for companies would revolve around [...]

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Effective Business Communication Strategies During an Economic Crisis
Effective Business Communication Strategies During an Economic Crisis
Author:Richa Mukati July 15th, 2020
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Business disruptions are sometimes hard to predict, and can literally happen anytime. But it’s also important to understand that there are significant differences between disruptions caused by operational failures, manmade causes, or isolated events and those caused by challenges on a global [...]

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5 Email Marketing Myths That You Should Not Believe
5 Email Marketing Myths That You Should Not Believe
Author:Richa Mukati October 15th, 2019
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Depending on how you interpret them, myths can keep you from the truth. And maybe it’s because the competition is so fierce, or the fact that you can’t afford to lose a marketing campaign, but you start to believe in these myths. Just as there are other areas in the marketing world, there [...]

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Creating a Content Marketing Strategy in a New Era of Digital Marketing
Creating a Content Marketing Strategy in a New Era of Digital Marketing
Author:Pranav Thakkar September 30th, 2019
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The marketing industry is constantly evolving, and the future of your business will depend on if you can evolve with it or not. But it’s important to remember that content marketing isn’t just about creating and distributing good content, it’s about having a strategic approach that will not [...]

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