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Ideas & Innovation

Digital Branding

Visual Content
How Visual Content Can Boost Engagement, Generate More Backlinks, & Bring More Traffic to Your Website
Author:Shadab Khan October 12th, 2020
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Content Matters Bill Gates wrote a groundbreaking essay entitled “Content is King” way back in 1996, where he predicted that content would be where most of the real money would be made on the Internet. What content? Gates felt that the broadest opportunities for companies would revolve around [...]

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Advertising Online
Real Audiences, Real Reach – What You Should Know About Advertising Online
Author:Scott Kyles September 4th, 2020
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There were over 4 billion internet users on Earth at the start of 2019, and thanks to increased numbers of folks hunkering down through the 2020 pandemic, that statistic has most certainly ballooned to an even more staggering number! If you’re really interested in helping your business to connect [...]

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Why Creatively Crafted Words Are Your Way to the Bank in the New Internet Economy?
Why Creatively Crafted Words Are Your Way to the Bank in the New Internet Economy?
Author:Richa Mukati February 18th, 2020
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Have you ever pondered over what you’re saying, how you’re saying it, and – perhaps most importantly – why you’re saying it? If you want to succeed in today’s digital marketplace, you need to be creating content that’s truly remarkable. But how do you do that? The key is to [...]

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Things to Know Before Choosing Google Ads for Paid Advertising
Things to Know Before Choosing Google Ads for Paid Advertising
Author:Ashish Roy February 10th, 2020
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Throughout the most recent years, paid advertising has become a primary component in most every marketing plan. And if it still doesn’t have a role, it’s about high time you give it one. Whether your business is B2B or B2C, digital advertising not only helps you increase revenue but also builds [...]

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Instagram Creator or Business Profile – Which one is right for you?
Instagram Creator or Business Profile – Which one is right for you?
Author:Prashant Yadu January 27th, 2020
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There’s a new change with Instagram! This upgraded Instagram feature is the “Creator Profile.” Before you panic or become confused, just be calm and keep reading – you might not need to change anything! A few months ago, Instagram began a trial of its newest feature – the Creator [...]

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How To Turn Your Negative Reviews Into a Positive Experience
How To Turn Your Negative Reviews Into a Positive Experience
Author:Lauren Tate December 9th, 2019
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Do you work hard to earn good reviews for your business? If so, you’re not alone. It’s easy to understand why you would want all five-star reviews, we all do! But what about your negative reviews? Before you make an online purchase, do you scan through the company’s reviews? Would you [...]

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Creating a Content Marketing Strategy in a New Era of Digital Marketing
Creating a Content Marketing Strategy in a New Era of Digital Marketing
Author:Lauren Tate September 30th, 2019
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The marketing industry is constantly evolving, and the future of your business will depend on if you can evolve with it or not. But it’s important to remember that content marketing isn’t just about creating and distributing good content, it’s about having a strategic approach that will not [...]

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5 of the Hottest B2B Lead Generation Strategies
5 of the Hottest B2B Lead Generation Strategies
Author:Lauren Tate September 12th, 2019
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Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their [...]

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5 Clever Ways to Write Audience-Engaging Content
Author:Lauren Tate September 3rd, 2019
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To connect and engage with people nowadays, you need more than just an online presence. With an overwhelming influx of media that includes brands trying to upsell you on a product you neither need nor want, it can be difficult to satisfy today’s consumers. This has made marketing a bit of a [...]

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Brands That Really Connect: Give Customers a Window into the Soul of Your Organization
Author:Scott Kyles August 20th, 2019
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A brand that really connects with people does more than just offer a great product or service that people need. A brand that connects goes beyond just selling something, to being about something. Let’s be clear about this. Perhaps you’re that rare, visionary inventor who has brought [...]

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