Digital Marketing

How Artificial Intelligence (AI) is Changing the World of Digital Marketing

How Artificial Intelligence (AI) is Changing the World of Digital Marketing 

We all know about the ongoing boom of Artificial Intelligence (AI) in the world today; we see it mentioned more and more, to the point that we just assume it’s now everywhere and in everything. But a more basic question that remains is this: Do we really understand what AI is? And how does it […]

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Google’s Update for the Nofollow Link Attribute – Launched 2 New Link Attributes

Google’s Update for the Nofollow Link Attribute – Launched 2 New Link Attributes

Back in 2005, Google launched a Nofollow link attribute with the objective to stop comment spamming. After being launched for a little while, Google expanded the feature to be used for any links that you didn’t want Google to see and for paid links. Google announced this Nofollow update on the 10th of September. Before […]

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Google Ads Update – All About Optimization Score

Google Ads Update – All About Optimization Score

Heads up Google Ads users – there is an update of the Optimization score in Google Ads. Now you can score your campaign optimization and enhance the performance of the campaign. Here’s a look at what is the meaning of optimization score and how it works? What is the Optimization Score? The optimization score is […]

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Want Quick SEO Results? Try These 7 Technical SEO Tips

Want Quick SEO Results? Try These 7 Technical SEO Tips

Are you struggling with your webpage ranking, even after having developed a lot of well-researched and valuable content? If you don’t take the important step to go through a technical SEO audit of your website, then you’ll probably continue having problems with your site ranking. The most comprehensive way to address this problem is by […]

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Top 9 Key Performance Indicators You Need to Know in PPC Advertising

Top 9 Key Performance Indicators You Need to Know in PPC Advertising

  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value to the performance analysis for your PPC […]

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Creating a Content Marketing Strategy in a New Era of Digital Marketing

Creating a Content Marketing Strategy in a New Era of Digital Marketing

The marketing industry is constantly evolving, and the future of your business will depend on if you can evolve with it or not. But it’s important to remember that content marketing isn’t just about creating and distributing good content, it’s about having a strategic approach that will not only attract but will engage a defined […]

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5 of the Hottest B2B Lead Generation Strategies

5 of the Hottest B2B Lead Generation Strategies

Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their old strategies and hunt for new, more […]

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5 Clever Ways to Write Audience-Engaging Content

5 Clever Ways to Write Audience-Engaging Content

To connect and engage with people nowadays, you need more than just an online presence. With an overwhelming influx of media that includes brands trying to upsell you on a product you neither need nor want, it can be difficult to satisfy today’s consumers. This has made marketing a bit of a challenge for today’s […]

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Your SEO Engine Needs This Fuel of Quality Content and A Lot of It

Your SEO Engine Needs This Fuel of Quality Content and A Lot of It

Right from its start, Google has constantly been tweaking its search results algorithm to offer better results to its users. When someone’s users include almost everyone using the internet on planet earth, it isn’t an easy job. From PageRank to Hummingbird, and Panda to Phantom, Google changes have been directed at better user experience. One […]

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How to Use Buyer Personas to Focus Your Business

Who are you selling to? How to Use Buyer Personas to Focus Your Business

What is a Buyer Persona? Buyer personas (often referred to as marketing personas) are detailed profiles that represent your ideal customer. These personas will help you attract the targeted customer and get a deeper understanding of who they really are and what makes them tick. Having a deep understanding of your target audience is crucial […]

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