Digital Marketing

Back in 2005, Google launched a Nofollow link attribute with the objective to stop comment spamming. After being launched for a little while, Google expanded the feature to be used for any links that you didn’t want Google to see and for paid links. Google announced this Nofollow update on the [...]

Heads up Google Ads users – there is an update of the Optimization score in Google Ads. Now you can score your campaign optimization and enhance the performance of the campaign. Here’s a look at what is the meaning of optimization score and how it works? What is the Optimization Score? The [...]

Are you struggling with your webpage ranking, even after having developed a lot of well-researched and valuable content? If you don't take the important step to go through a technical SEO audit of your website, then you’ll probably continue having problems with your site ranking. The most [...]

  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value [...]

The marketing industry is constantly evolving, and the future of your business will depend on if you can evolve with it or not. But it’s important to remember that content marketing isn’t just about creating and distributing good content, it’s about having a strategic approach that will not [...]

Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their [...]

To connect and engage with people nowadays, you need more than just an online presence. With an overwhelming influx of media that includes brands trying to upsell you on a product you neither need nor want, it can be difficult to satisfy today’s consumers. This has made marketing a bit of a [...]

Right from its start, Google has constantly been tweaking its search results algorithm to offer better results to its users. When someone’s users include almost everyone using the internet on planet earth, it isn’t an easy job. From PageRank to Hummingbird, and Panda to Phantom, Google changes [...]

What is a Buyer Persona? Buyer personas (often referred to as marketing personas) are detailed profiles that represent your ideal customer. These personas will help you attract the targeted customer and get a deeper understanding of who they really are and what makes them tick. Having a deep [...]

Cibirix is an industry leading digital marketing company, that helps businesses attract, engage, and retain customers through the creative use of digital technologies. Our clients are appreciative of our web marketing, UI/UX design, and software development capabilities. One thing we don’t do [...]