Digital Marketing

Digital Branding is an organization’s identity, visibility and credibility in the online or digital community. This concept challenges quantity over quality by encouraging companies to build a relationship with their consumers online. There are 4 key elements to establishing a strong digital [...]

Social Media is a broad term that encompasses interactions the online population has through social platforms, such as Facebook, Twitter, Instagram, etc. Social Media, in some form or fashion, has existed since the late 90s but it wasn’t until Myspace emerged in 2003 that it began to gain [...]

What is the state of your current social media strategy? Do you have one? When was the last time you reviewed how that strategy is working? It is not uncommon for companies to let their social media strategies go lax. Social media is a powerful tool that can impact a company’s performance when [...]

In today’s world, just about everyone has gone mobile. If you don’t believe me, just look around the next time you’re in a public place and count how many people are on their phones! In fact, chances are very good that you’re probably reading this on your phone right now. Because this is [...]