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Ideas & Innovation

Ecommerce

Best Practices to Improve Bounce Rate for Your E-commerce Website
Best Practices to Improve Bounce Rate for Your E-commerce Website
Author:Ashish Roy April 18th, 2022
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What is Bounce Rate, and Why is It Important? In simplest terms, bounce rate is the percentage of visitors who navigate away from your landing page without taking any action or engaging with any other part of your website. For example, let’s say 100 users visit your site on a particular day. Of [...]

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Do You Know Who You’re Selling To? A Guide to Defining Buyer Personas.
Do You Know Who You’re Selling To? A Guide to Defining Buyer Personas
Author:Ashish Roy December 26th, 2018
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This is one of those rarest of rare “how to” posts, in that this one is low on fluff and high on content that matters! This is meant for business owners, marketers, sales people, and freelancers who want to run effective ads, email campaigns, and write better web/sales letter copies to help [...]

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online shoppers into in-store customer
Turn Online Shoppers Into In-Store Customers With Local Inventory Ads
Author:Ashish Roy April 10th, 2017
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If you manage or own a store(s) locally and wish to reach more local shoppers in your area to sell them in store, this blog post may just offer you what you need. Google has a robust product on offer that can significantly increase the number of footfalls into your store. Bring online shoppers [...]

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