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Ideas & Innovation

Facebook Marketing

How Facebook Ads Can Play a Vital Role in GROWING Your Business
How Facebook Ads Can Play a Vital Role in GROWING Your Business
Author:Prashant Yadu July 8th, 2020
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Facebook is still the most-used social media platform in the world, so it really doesn’t need an introduction. When we talk about paid advertising, Facebook ads can play an essential role in brand awareness and driving quality traffic to your website. And there are more benefits than you may even [...]

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Why We Love Facebook Apps for Business
Why We Love Facebook Apps for Business, and You Should Too!
Author:Ashish Roy February 19th, 2019
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In the digital era, Facebook is more than just a social platform. Facebook has become a true cultural movement, with over 2.2 BILLION users! The fact that 1/3 of planet Earth’s residents are on Facebook has attracted the attention of business owners, brands, and even small companies who want to [...]

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Facebook Audience Overlapping - The Silent Killer of Your Ad Performance
Author:Prashant Yadu February 11th, 2019
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Facebook advertising isn’t as simple as it may seem. Whatever your level of experience may be, you’re likely to make a few mistakes. A common error among users, which we are going to discuss, is by far the most frequent mistake made that can defeat powerful outcomes for advertising. This [...]

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Facebook Page Types Select the Best Category for Your Business
Facebook Page Types - Select the Best Category for Your Business
Author:Prashant Yadu April 18th, 2018
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In the process of starting a Facebook page for your company, business, and any government organization or just for yourself, you may get stuck in selecting the appropriate category for the Facebook page. The good news is, if you get it wrong you can change your page category later but getting it [...]

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How to Create Audiences for Facebook Advertising Funnels
Author:Ashish Roy April 14th, 2018
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Any marketer who has experience with Facebook Advertising knows the importance of middle of the funnel and bottom of the funnel targeting. Facebook Ads offer interest and demographics based targeting and we have seen many companies making good use of these targeting options. However, the real [...]

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Facebook Campaign Ads Scaling Tips for 2018
Author:Ashish Roy April 13th, 2018
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We have learned through experience that testing, experimenting, and close monitoring are the ingredients of a successful Facebook campaign advertising. What worked two weeks back, may not work today and if you are a “Fill it, Shut it, Forget it” type marketer. You may not be able to scale your [...]

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Facebook’s In-Stream Ads – How to Best Utilize Short Attention Spans of Your Audiences
Author:Ashish Roy November 15th, 2017
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Recently, Twitter announced that it is going to let its users be more expressive than before. Twitter increased its character limit from 140 characters to 280 characters. Alas! Not a well-received decision, however, that is some other article some other day. We all know the attention spans of [...]

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Website Retargeting on Facebook
How to Reduce the Cost of Lead Acquisition for Your Business Using Website Retargeting on Facebook
Author: October 14th, 2017
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Irrespective of your industry and niche, if you’re in the marketing department, your main job is to bring sales opportunities (leads) to the sales teams; profitably. However, Retail and eCommerce businesses often struggle with lead and sales acquisition. Their cost of acquiring the new customers [...]

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How Can Facebook Lookalike Audiences Help Companies That Are Just Getting Started with Facebook Ads?
How Can Facebook Lookalike Audiences Help Companies That Are Just Getting Started with Facebook Ads?
Author:Ashish Roy October 4th, 2017
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During my training sessions at Cibirix, I stumbled upon a very relevant question from one of my marketing interns. His question was straightforward and very relevant to any small or medium-sized business that has no experience with Facebook ads. “How Do I Build an Audience When I am Just [...]

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Relevance Score in Facebook Ads
Relevance Score in Facebook Ads – What is it and How to Improve it
Author:Prashant Yadu September 26th, 2017
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Have you ever looked at your Ad Set and wondered why some of the ads have performed better over the others? While marketers look for many things in their Campaigns to diagnose a prevalent problem, the relevance Score gets ignored. As marketers, we need to remember that relevance determines the [...]

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