Facebook Marketing

Have you ever looked at your Ad Set and wondered why some of the ads have performed better over the others? While marketers look for many things in their Campaigns to diagnose a prevalent problem, the relevance Score gets ignored. As marketers, we need to remember that relevance determines the [...]

Facebook Pixel is a cookie served through Javascript protocol from your website to track users and retarget them on Facebook and its Audience network. Technically, it is a 1X1 image that is served to the browser that establishes a connection with your server. Facebook Pixels are far more robust [...]

Power Editor and Ads Manager started as two very different tools back in the day. Power Editor is a Facebook advertising tool designed for larger advertisers who want to create, edit and publish multiple ads at once and have the paths of these tools started. Here they are: If you've been a [...]

Facebook is the undisputed leader in mobile marketing. A recent study claims that people in the United States spend more than 20% of their time on Facebook and Instagram. With so many active users, Facebook Ads are a no-brainer for any digital marketer looking to reach new audiences. With most of [...]

This blog post is about the Reach and Frequency vs. the Auction buying type. Most of the Facebook marketers still default to the “Auction” buying type on the Facebook marketing campaigns. Why? What is the reason that marketers use Facebook’s auction type more and do not give Reach and [...]

Cibirix has some bold statements in its taglines and in its the marketing communications. We tell you that we exist to help you design and market better. Sometimes that phrase sounds a little cliché. Clients tell us, that is what everyone says: People who know the digital marketing business even [...]