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Google

What Goes Into Creating an Effective Local Business Search Strategy?
What Goes Into Creating an Effective Local Business Search Strategy?
Author:Ashish Roy July 21st, 2022
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You’ve probably seen, heard, or been told about the significance of local search for your business. But what does that mean, exactly? Perhaps you’re already employing some type of local search strategy to help get your business noticed online, but you’re simply not getting the kinds of [...]

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Google-Patents-and-Ranking-Factors - Increase SEO Traffic (1)
Google Patents and Ranking Factors to Increase SEO Traffic
Author:Ashish Roy June 6th, 2022
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Google Search Patents are a set of patents granted to Google for their search-related inventions. They cover a wide range of topics, including ranking algorithms, user interfaces, and spam detection. Google Search Patents can help with SEO efforts by providing information on how Google Search [...]

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Google-BERT-Algorithm
Google’s BERT Algorithm: How It Impacts SEO and Your Content Marketing Strategy
Author:Pranav Sharma April 28th, 2022
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Have you heard of BERT? No, we’re not referring to Ernie’s best friend from Sesame Street (even though Bert and Ernie are both admittedly fantastic). What we’re really talking about is Google’s search engine BERT update. BERT was first launched back in late 2019, but it continues to have a [...]

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The-Anatomy-of-Effective-Email-Marketing
The Anatomy of Effective Email Marketing
Author:Varsha Belani April 6th, 2022
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You may have heard that email marketing is dying, dead, or simply doesn’t deliver any tangible results anymore. Well, don’t believe the hype! Email was one of the first forms of digital communication, and has been around for decades, even before the world became truly digital. Email had a [...]

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Why is Google Map Optimization Important for Your Local Business?
Why is Google Map Optimization Important for Your Local Business?
Author:Amrita Khandelwal November 8th, 2021
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The impacts of the pandemic have helped most business owners to realize their need for having an online presence. But, is it enough to just be present online? Merely being able to say that “we’re on the internet” doesn’t solve the problem. If you really want to gain an edge over your [...]

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Upcoming-2021-Google-Page-Experience-Update
What You Need to Know About the Upcoming 2021 Google Page Experience Update
Author:Pranav Sharma March 18th, 2021
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In November 2020, Google officially announced that their Page Experience Update would roll out in May 2021. In making this announcement, Google gave us a six-month heads up to start anticipating these changes in how Google will “see” websites going forward. Is your website primed and ready to [...]

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Get-A-Google-Guaranteed-Badge
Get A Google Guaranteed Badge For Your Local Business For Just $50 Per Month
Author:Anoop Namdev October 30th, 2020
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2020 has certainly brought its share of bad news where many local businesses are concerned, but thankfully there’s a bit of good news to pass along as well. The source of this good news? Google, of all places! Back in late July, Google offered an option for some Google My Business (GMB) [...]

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Core-Web-Vitals
Core Web Vitals: Google’s Next Ranking Factor Update, & What It Will Mean for Your Business Website
Author:Richa Mukati September 10th, 2020
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Google makes lots of small tweaks to its search algorithms all the time, most of which go unannounced to the general public. On occasion, Google will announce a major ranking factor change it’s about to make, and they’ve recently made just such an announcement. The Core Web Vitals update is [...]

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Now is the Best Time to Put Your Business Online
Now is the Best Time to Put Your Business Online
Author:Amrita Khandelwal July 22nd, 2020
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As we all know too well by now, this ongoing COVID-19 pandemic has turned the world upside down. Businesses are all fighting to survive and overcome this crisis. Needless to say, this is having an impact on the world’s economy, too.  More than half of all countries on Earth are still in some [...]

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Effective Business Communication Strategies During an Economic Crisis
Effective Business Communication Strategies During an Economic Crisis
Author:Richa Mukati July 15th, 2020
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Business disruptions are sometimes hard to predict, and can literally happen anytime. But it’s also important to understand that there are significant differences between disruptions caused by operational failures, manmade causes, or isolated events and those caused by challenges on a global [...]

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