Google

You’ve probably seen, heard, or been told about the significance of local search for your business. But what does that mean, exactly? Perhaps you’re already employing some type of local search strategy to help get your business noticed online, but you’re simply not getting the kinds of [...]

Google Search Patents are a set of patents granted to Google for their search-related inventions. They cover a wide range of topics, including ranking algorithms, user interfaces, and spam detection. Google Search Patents can help with SEO efforts by providing information on how Google Search [...]

Have you heard of BERT? No, we’re not referring to Ernie’s best friend from Sesame Street (even though Bert and Ernie are both admittedly fantastic). What we’re really talking about is Google’s search engine BERT update. BERT was first launched back in late 2019, but it continues to have a [...]

You may have heard that email marketing is dying, dead, or simply doesn’t deliver any tangible results anymore. Well, don’t believe the hype! Email was one of the first forms of digital communication, and has been around for decades, even before the world became truly digital. Email had a [...]

The impacts of the pandemic have helped most business owners to realize their need for having an online presence. But, is it enough to just be present online? Merely being able to say that “we’re on the internet” doesn’t solve the problem. If you really want to gain an edge over your [...]

2020 has certainly brought its share of bad news where many local businesses are concerned, but thankfully there’s a bit of good news to pass along as well. The source of this good news? Google, of all places! Back in late July, Google offered an option for some Google My Business (GMB) [...]

Google makes lots of small tweaks to its search algorithms all the time, most of which go unannounced to the general public. On occasion, Google will announce a major ranking factor change it’s about to make, and they’ve recently made just such an announcement. The Core Web Vitals update is [...]

As we all know too well by now, this ongoing COVID-19 pandemic has turned the world upside down. Businesses are all fighting to survive and overcome this crisis. Needless to say, this is having an impact on the world’s economy, too.  More than half of all countries on Earth are still in some [...]

Business disruptions are sometimes hard to predict, and can literally happen anytime. But it’s also important to understand that there are significant differences between disruptions caused by operational failures, manmade causes, or isolated events and those caused by challenges on a global [...]

Facebook is still the most-used social media platform in the world, so it really doesn’t need an introduction. When we talk about paid advertising, Facebook ads can play an essential role in brand awareness and driving quality traffic to your website. And there are more benefits than you may even [...]