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Ideas & Innovation

Pay Per Click Marketing

Google Ads Update – All About Optimization Score
Google Ads Update – All About Optimization Score
Author:Ashish Roy December 20th, 2019
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Heads up Google Ads users – there is an update of the Optimization score in Google Ads. Now you can score your campaign optimization and enhance the performance of the campaign. Here’s a look at what is the meaning of optimization score and how it works? What is the Optimization Score? The [...]

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Top 9 Key Performance Indicators You Need to Know in PPC Advertising
Top 9 Key Performance Indicators You Need to Know in PPC Advertising
Author:Ashish Roy October 21st, 2019
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  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value [...]

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Advanced PPC Trends to watch closely in 2019
Advanced PPC Trends to watch closely in 2019
Author:Ashish Roy February 4th, 2019
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We’re only a few weeks into the new year, and already there are some interesting trends developing in digital marketing, particularly where pay-per-click (or PPC) advertising is concerned. If you’re someone who likes to stay ahead of the numbers and trends, then keep reading to learn about some [...]

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5 Points To Remember Before Hiring a Pay Per Click (PPC) Marketing Agency
5 Points To Remember Before Hiring a Pay-Per-Click (PPC) Marketing Agency
Author:Ashish Roy February 6th, 2018
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If you’re reading this, you’re probably looking for a digital marketing agency to accomplish great advertising goals for your business. Maybe you got wedged in your business and needed some help in managing your marketing and promotions. Or maybe you’re not so very confident of your [...]

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