Pay Per Click Marketing

Google Ads Update – All About Optimization Score

Google Ads Update – All About Optimization Score

Heads up Google Ads users – there is an update of the Optimization score in Google Ads. Now you can score your campaign optimization and enhance the performance of the campaign. Here’s a look at what is the meaning of optimization score and how it works? What is the Optimization Score? The optimization score is […]

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Top 9 Key Performance Indicators You Need to Know in PPC Advertising

Top 9 Key Performance Indicators You Need to Know in PPC Advertising

  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value to the performance analysis for your PPC […]

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advanced-ppc-trends-to-watch-closely-in-2019

Advanced PPC Trends to watch closely in 2019

We’re only a few weeks into the new year, and already there are some interesting trends developing in digital marketing, particularly where pay-per-click (or PPC) advertising is concerned. If you’re someone who likes to stay ahead of the numbers and trends, then keep reading to learn about some effective PPC methods and strategies you should […]

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5 Points To Remember Before Hiring a Pay-Per-Click (PPC) Marketing Agency

If you’re reading this, you’re probably looking for a digital marketing agency to accomplish great advertising goals for your business. Maybe you got wedged in your business and needed some help in managing your marketing and promotions. Or maybe you’re not so very confident of your current marketing company’s performance. Whatever the case may be, […]

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