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Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns

Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns

Facebook has introduced a game-changing feature to its campaign structure – Campaign Budget Optimization (CBO). This feature will optimize the distribution of your campaign’s budget across the different ads within that specific campaign. Simply put, this feature will help you redistribute your funds to the best performing audience automatically. Since the CBO feature is currently […]

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10 Common SEO Myths about Backlinks

10 Common SEO Myths about Backlinks

When it comes to the link building process, there are two options you have to choose from – White Hat or Black Hat. When you use the White Hat technique, your website will start ranking on Google SERP, but it will take some time to get there. While if you use the Black Hat technique, […]

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Forget Position #1 – Grab Position Zero in Google With Web Page Structuring Guide

Two years ago, Google introduced featured snippets, but this tool is still very new for several search engine marketers. Featured snippets are the small boxes that showcase the most relevant information about your search query. An Example of Featured Snippet Position zero contains a scraped answer with a title and URL. You may also interact […]

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Learn More About the MOZ DA 2.0 Update, Including its Impact on Link Sellers and Spammers

Learn More About the MOZ DA 2.0 Update, Including its Impact on Link Sellers and Spammers

Domain Authority (DA) is a powerful search engine ranking tool that’s been used by digital marketers and marketing teams for years. In March of 2019, Moz (the SaaS company behind Domain Authority) announced a significant update to their popular SEO domain metric called DA 2.0. According to Moz, this algorithmic update “includes a number of […]

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These Three Relevance Metrics Are Replacing Facebook's Ad Relevance Score

These Three Relevance Metrics Are Replacing Facebook’s Ad Relevance Score

Do you know about the Facebook Ad Relevance Score? This metric assembles various ad quality factors that offer you an idea of how relevant your ads are, as compared to other ads directed at your same target audience. It rates ads on a 1-10 scale; the higher your ad scores, the more relevant it is […]

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