Creating a Content Marketing Strategy in a New Era of Digital Marketing
The marketing industry is constantly evolving, and the future of your business will depend on if you can evolve with it or not. But it’s important to remember that content marketing isn’t just about creating and distributing good content, it’s about having a strategic approach that will not only attract but will engage a defined audience. And ultimately, will generate a profitable customer action.
When it comes to creating a solid, successful content strategy, there are four important core elements that you must include. In this article, we’re going to go over each of these core elements and the results you can experience by implementing them.
Four Core Elements of a Content Marketing Strategy
Positioning – When you clearly define your brand and product positioning, you can better provide your audience with a consistent experience and build the right image of your brand through several marketing channels. But before you can determine your position in the market, there are several questions you need to ask yourself first.
- Who are your existing and potential clients?
- What experience are they looking for?
- How are your competitors marketing themselves?
- How can you highlight your personality through marketing?
Value Proposition – In order for you to become a credible content publisher, you must first define your owned media value proposition. What value are you giving your audience through your content? How do you stand out as a content marketing agency? To determine your value proposition, you need to start by researching your audience to find what they’re looking for. And once you’ve found this, you should research your competitors to find out their strategies. This will keep you ahead of the game.
Business Case – Being able to provide your audience with valuable content is crucial to digital marketing. But on top of attracting a new audience, your strategy should also push your content marketing agency or digital marketing agency further in the industry. A great way to accomplish this is to list out the goals you must achieve and figure out how your strategy can help you accomplish these goals. Documenting your business case will help you to better understand the benefits, cost, and risks of implementing the strategy in your SEO company.
Strategic Plan – Your strategic plan should focus on the goals you’ve set for your company and how you plan to fulfill them. By implementing this plan, you can really think through each step of the process. And not only that, but it will help you understand who you’re trying to reach out to, how you plan to deliver your content to them, and how you’ll achieve and measure your goals.
Content Marketing is Booming
An effective content marketing campaign has the power to take content marketing companies to the next level when used correctly. It also has the power to help your agency to increase brand awareness and turn a profit! For example, the SEO tool, MOZ, has been able to focus on its content campaigns, engage new audiences, and turn a profit. Their YouTube channel even has 36k+ followers! By taking control of your marketing campaign, you company can become a traffic-generating machine.
Results of a Well Thought Out Content Strategy
Believe it or not, content strategies are worthwhile. While they aren’t easy to pursue, people who have a vision of building value and those who can see the bigger picture truly understand what the value of a content strategy is. Content marketing companies who have a good, strong content strategy can experience the following results:
- Strong content base with valuable information
- Large, market-specific subscriber base
- Relationships with industry leaders
- Improved social media presence
- Ranking, organic traffic, and authority
Don’t Let Anything Hold You Back – Call Cibirix Digital Marketing Agency Today
If you would like assistance creating a valuable content strategy for your company, Cibirix Digital Marketing Agency can provide just the help you need. With our combined knowledge, experience, and resources, we can help you with most any SEO, marketing, branding, and content questions you may have. You can reach out to us today at (336) 415-3534 to get started today.
Lauren Tate is a Content Specialist for Cibirix, contributing a significant amount of content creation for our marketing clients. Lauren enjoys writing about lead generation strategies, successful content marketing strategies, how to increase mobile conversion rates, and tips for boosting SEO, among other topics. Her drive for success, coupled with her dedication to help organizations improve and grow their business, has helped to fuel her continued growth with Cibirix. In her spare time, she’s currently working on earning a Bachelor’s degree in early childhood education.