Two years ago, Google introduced featured snippets, but this tool is still very new for several search engine marketers. Featured snippets are the small boxes that showcase the most relevant information about your search query.
An Example of Featured Snippet
Position zero contains a scraped answer with a title and URL. You may also interact with an illustrative image (as shown above), bullet points or tables.
So, in terms of SEO, why are these featured snippets essential? We’ve listed some of the main advantages of occupying position zero below:
One of the primary advantages of featured snippets is their location. They will appear on the top portion of the SERP (Search Engine Results Page), which is why we say they are in “position zero.” These snippets are displayed even after the top featured results. So, after the Google ads, the first organic search result will be visible on position 3.
As some of the biggest well-known search engines, Google and Bing have started to include voice search, and so far, they have covered most of it. When your webpage reaches the top of the SERP, or position zero, it will attract more visitors through their voice searches.
With an increasing number of mobile searches, it can be difficult for users to see all the search engine results due to the smaller screen. So, by reaching position zero, you will most likely get more mobile visitors than if you ranked lower on the page.
Now, once you understand what “position zero” is and how it’s essential to your rankings, the big question is how you reach this position.
When you achieve position zero, you will experience more benefits than if you were ranked lower on the SERP. This position can be very beneficial to your company as Google will place you at the top of the page, above your competitors. By taking advantage of these tips, you can become #1 in your industry.
Since founding Cibirix, Ashish has leveraged his marketing degree to lead the agency in crafting meaningful digital marketing experiences for clients. His results-driven approach is a unique mix of analytical thinking, crisp visual aesthetics and a desire to simplify frontends while developing robust architecture. With a passion for design, technology, & marketing, He leads each aspect of the agency’s business and oversees its talented team of digital professionals.