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Ideas & Innovation

Cibirix Blog

How Can Facebook Lookalike Audiences Help Companies That Are Just Getting Started with Facebook Ads?
How Can Facebook Lookalike Audiences Help Companies That Are Just Getting Started with Facebook Ads?
Author:Ashish Roy October 4th, 2017
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During my training sessions at Cibirix, I stumbled upon a very relevant question from one of my marketing interns. His question was straightforward and very relevant to any small or medium-sized business that has no experience with Facebook ads. “How Do I Build an Audience When I am Just [...]

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Relevance Score in Facebook Ads
Relevance Score in Facebook Ads – What is it and How to Improve it
Author:Prashant Yadu September 26th, 2017
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Have you ever looked at your Ad Set and wondered why some of the ads have performed better over the others? While marketers look for many things in their Campaigns to diagnose a prevalent problem, the relevance Score gets ignored. As marketers, we need to remember that relevance determines the [...]

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Facebook Pixel
What Are Facebook Pixels? A Quick Introduction and Usage Guide
Author:Ashish Roy September 21st, 2017
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Facebook Pixel is a cookie served through Javascript protocol from your website to track users and retarget them on Facebook and its Audience network. Technically, it is a 1X1 image that is served to the browser that establishes a connection with your server. Facebook Pixels are far more robust [...]

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Power Editor and Ads Manager to be Merged
Latest Facebook Marketing Update: Power Editor and Ads Manager to be Merged!
Author:Ashish Roy September 18th, 2017
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Power Editor and Ads Manager started as two very different tools back in the day. Power Editor is a Facebook advertising tool designed for larger advertisers who want to create, edit and publish multiple ads at once and have the paths of these tools started. Here they are: If you've been a [...]

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What Are Facebook Lead Ads and How To Best Use Them for Your Digital Marketing
What Are Facebook Lead Ads and How To Best Use Them for Your Digital Marketing
Author:Ashish Roy September 15th, 2017
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Facebook is the undisputed leader in mobile marketing. A recent study claims that people in the United States spend more than 20% of their time on Facebook and Instagram. With so many active users, Facebook Ads are a no-brainer for any digital marketer looking to reach new audiences. With most of [...]

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Different Buying Types of Facebook
What are the Different Buying Types of Facebook and Why Do They Matter?
Author:Ashish Roy September 14th, 2017
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This blog post is about the Reach and Frequency vs. the Auction buying type. Most of the Facebook marketers still default to the “Auction” buying type on the Facebook marketing campaigns. Why? What is the reason that marketers use Facebook’s auction type more and do not give Reach and [...]

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Facebook Business Manager
Why You Should Use Facebook Business Manager for Facebook Marketing Campaigns
Author:Ashish Roy September 12th, 2017
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Cibirix has some bold statements in its taglines and in its the marketing communications. We tell you that we exist to help you design and market better. Sometimes that phrase sounds a little cliché. Clients tell us, that is what everyone says: People who know the digital marketing business even [...]

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Website Design Tips
10 Tips for a Great Website Design for your Business
Author:Ashish Roy May 9th, 2017
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Building a website might seem like a fairly straightforward task for most companies. Don’t make the mistake of thinking that straightforwardness translates to a quick, easy project that should be developed and executed with minimal time. If you are creating or re-creating your business [...]

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google shopping ads
How to Increase eCommerce Sales & Grow Revenue with Google Shopping Campaigns
Author:Ashish Roy April 21st, 2017
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Generating more sales and growing your company’s revenue is the ultimate dream of every business that sells online. If you’re a retailer, you can use Google’s Shopping Campaigns to boost traffic and sales from your eCommerce website. Google Shopping Campaigns is a stellar and yet mostly [...]

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mobile app optimization
Beginner’s Guide for Mobile App Optimization
Author:Ashish Roy April 14th, 2017
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Have you ever wondered why your amazing app wouldn’t rank well in the App Store search results? Mobile app industry is growing at an unprecedented pace, but with a great business opportunity comes a huge competition. As thousands of apps are being uploaded to App Store and Google Play daily, [...]

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