Cibirix Blog

If you’re reading this, you’re probably looking for a digital marketing agency to accomplish great advertising goals for your business. Maybe you got wedged in your business and needed some help in managing your marketing and promotions. Or maybe you’re not so very confident of your [...]

Digital transformation is affecting every aspect of business, but perhaps the biggest impacts are being felt by longstanding, traditional sectors like outdoor metal buildings. Change doesn’t happen overnight to comparatively less tech-savvy industries, but with so many shifts in the market and [...]

Let us face it, websites age! They may no more look attractive, appealing, and cross-device functional. What was once a shining star once, maybe losing its sheen and its advantage to other more better organized websites that rank higher in search engines such as Google. If that is happening to your [...]

Cibirix is now an Official Google partner. Unless you’re total web geeks like us, you might not know what that title means–and that’s ok, because we love explaining how cool it is. So, Google Partners is not just a badge really. The badge represents that we are now officially a Google [...]

Recently, Twitter announced that it is going to let its users be more expressive than before. Twitter increased its character limit from 140 characters to 280 characters. Alas! Not a well-received decision, however, that is some other article some other day. We all know the attention spans of [...]

Irrespective of your industry and niche, if you’re in the marketing department, your main job is to bring sales opportunities (leads) to the sales teams; profitably. However, Retail and eCommerce businesses often struggle with lead and sales acquisition. Their cost of acquiring the new customers [...]

During my training sessions at Cibirix, I stumbled upon a very relevant question from one of my marketing interns. His question was straightforward and very relevant to any small or medium-sized business that has no experience with Facebook ads. “How Do I Build an Audience When I am Just [...]

Have you ever looked at your Ad Set and wondered why some of the ads have performed better over the others? While marketers look for many things in their Campaigns to diagnose a prevalent problem, the relevance Score gets ignored. As marketers, we need to remember that relevance determines the [...]

Facebook Pixel is a cookie served through Javascript protocol from your website to track users and retarget them on Facebook and its Audience network. Technically, it is a 1X1 image that is served to the browser that establishes a connection with your server. Facebook Pixels are far more robust [...]

Power Editor and Ads Manager started as two very different tools back in the day. Power Editor is a Facebook advertising tool designed for larger advertisers who want to create, edit and publish multiple ads at once and have the paths of these tools started. Here they are: If you've been a [...]