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Ideas & Innovation

Cibirix Blog

5 Points To Remember Before Hiring a Pay Per Click (PPC) Marketing Agency
5 Points To Remember Before Hiring a Pay-Per-Click (PPC) Marketing Agency
Author:Ashish Roy February 6th, 2018
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If you’re reading this, you’re probably looking for a digital marketing agency to accomplish great advertising goals for your business. Maybe you got wedged in your business and needed some help in managing your marketing and promotions. Or maybe you’re not so very confident of your [...]

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For the Carport Industry, the Future Means a 3D Pricing Tool
For the Carport Industry, the Future Means a 3D Pricing Tool
Author:Ashish Roy January 4th, 2018
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Digital transformation is affecting every aspect of business, but perhaps the biggest impacts are being felt by longstanding, traditional sectors like outdoor metal buildings. Change doesn’t happen overnight to comparatively less tech-savvy industries, but with so many shifts in the market and [...]

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Signs That You Need a Website Redesign
Signs That You Need a Website Redesign
Author:Ashish Roy January 3rd, 2018
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webLet us face it, websites age! They may no more look attractive, appealing, and cross-device functional. What was once a shining star once, maybe losing its sheen and its advantage to other more better organized websites that rank higher in search engines such as Google. If that is happening to [...]

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It’s Official! We’re a Google Partner Search Advertising Firm
It’s Official! We’re a Google Partner Search Advertising Firm
Author:Ashish Roy April 10th, 2018
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Cibirix is now an Official Google partner. Unless you’re total web geeks like us, you might not know what that title means–and that’s ok, because we love explaining how cool it is. So, Google Partners is not just a badge really. The badge represents that we are now officially a Google [...]

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Facebook’s In-Stream Ads – How to Best Utilize Short Attention Spans of Your Audiences
Author:Ashish Roy November 15th, 2017
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Recently, Twitter announced that it is going to let its users be more expressive than before. Twitter increased its character limit from 140 characters to 280 characters. Alas! Not a well-received decision, however, that is some other article some other day. We all know the attention spans of [...]

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Website Retargeting on Facebook
How to Reduce the Cost of Lead Acquisition for Your Business Using Website Retargeting on Facebook
Author:Ashish Roy October 14th, 2017
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Irrespective of your industry and niche, if you’re in the marketing department, your main job is to bring sales opportunities (leads) to the sales teams; profitably. However, Retail and eCommerce businesses often struggle with lead and sales acquisition. Their cost of acquiring the new customers [...]

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How Can Facebook Lookalike Audiences Help Companies That Are Just Getting Started with Facebook Ads?
How Can Facebook Lookalike Audiences Help Companies That Are Just Getting Started with Facebook Ads?
Author:Ashish Roy October 4th, 2017
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During my training sessions at Cibirix, I stumbled upon a very relevant question from one of my marketing interns. His question was straightforward and very relevant to any small or medium-sized business that has no experience with Facebook ads. “How Do I Build an Audience When I am Just [...]

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Relevance Score in Facebook Ads
Relevance Score in Facebook Ads – What is it and How to Improve it
Author:Prashant Yadu September 26th, 2017
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Have you ever looked at your Ad Set and wondered why some of the ads have performed better over the others? While marketers look for many things in their Campaigns to diagnose a prevalent problem, the relevance Score gets ignored. As marketers, we need to remember that relevance determines the [...]

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Facebook Pixel
What Are Facebook Pixels? A Quick Introduction and Usage Guide
Author:Ashish Roy September 21st, 2017
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Facebook Pixel is a cookie served through Javascript protocol from your website to track users and retarget them on Facebook and its Audience network. Technically, it is a 1X1 image that is served to the browser that establishes a connection with your server. Facebook Pixels are far more robust [...]

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Power Editor and Ads Manager to be Merged
Latest Facebook Marketing Update: Power Editor and Ads Manager to be Merged!
Author:Ashish Roy September 18th, 2017
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Power Editor and Ads Manager started as two very different tools back in the day. Power Editor is a Facebook advertising tool designed for larger advertisers who want to create, edit and publish multiple ads at once and have the paths of these tools started. Here they are: If you've been a [...]

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