Why Customer Relationships Matter
Branding and marketing are key strategies to help any business attract more browsers and generate more leads. But at the end of the day, whether you make any real customers and make any real money for your business ultimately depends on how you treat your customers. If branding and marketing can be seen as the tools which help to bring people into your sales funnel, then customer experience and customer service are the keystone elements which will decide whether or not you get to keep those customers.
No matter what you’re selling or how good your products or services are, those things still won’t define your business success. Customer surveys and research consistently communicate this sobering fact – all it takes is one negative experience with a company for a customer to leave you, and never come back. For this reason, few things are more important to a business than having the ability to maintain a healthy relationship with its customers. And it’s really about more than just having a cursory relationship with your customer base in general; it’s about being able to effectively identify and stay in contact with each individual customer. So the real question for growing businesses is, how do you do that, exactly?
How Do You Manage Your Customer Relationships?
Customer relationship management (CRM) tools provide a platform to help you seek out and track new potential customers, while also offering greater capabilities for personally engaging the clients you already have. CRM software gives your sales team a way to log communication touchpoints, manage leads, and offers valuable data to your marketing team for generating more effective campaigns.
If you’re a business leader who’s trying to assess the ROI of implementing a CRM for small business, consider this – effective CRM solutions give you the ability to optimize advertising for targeted lead generation, increase your conversion rates, and thus boost your revenues! The right CRM software also offers a more effective system for communication and follow-up, resulting in higher levels of customer satisfaction and customer loyalty. What would that be worth to your business?
Case Study for the Impact of CRM: Metal Buildings Industry
The American light-gauge steel building industry has become increasingly competitive over the last decade. There are dozens of manufacturers and hundreds of dealers across the U.S., and more seem to pop up online every day. Demand for these products continues to be high, since these versatile metal structures can be used for everything from carports and garages to utility storage space, workshops, barns, warehouses, and even finished residential or commercial space. However, a challenge that is common to metal building dealers is figuring out how to seek good leads, respond to inquiries in a timely manner, and improve conversion rates. Many of the established metal building dealers have started using open source CRM tools to try and address these challenges. While many of these CRMs share similar functions, none have been perfectly tailored just for the metal buildings industry. That is to say, none until now.
Enter the Dojo: Sensei CRM Software
The innovators at Cibirix took a look at some of the CRM software tools that were in use among metal buildings providers, and they didn’t like what they saw. Some of the CRMs were better than others, but none of them were perfect. So the web developers and marketing strategists at Cibirix partnered with leading metal building experts to create a CRM system that would be truly tailored just for them. Sensei is the first CRM software to be custom-designed for the metal buildings industry, and it’s already making some serious waves.
Carport Central was an early adopter of Sensei CRM, which really should come as no shock to those who are in-the-know about the metal buildings industry. Carport Central is known for their forward-thinking, customer-centered approach, and they’ve quickly risen to become one of the premier providers of metal structures in America. According to Jeffrey Trenter, general manager of Carport Central, their choice to go with Sensei was pretty much a no-brainer: “Adopting Sensei really made sense for us. It’s helping us to serve our customers better, and is also enabling us to stay in better touch with our many manufacturers and other business partners. Sensei has saved us both time and effort, and in many ways it’s helping to streamline the way we do business.”
What Can Sensei Do for You?
A CRM tool is a powerful platform for tracking your customer touchpoints, as well as your other business communications. It’s a great way to help keep everyone in your organization on the same page. But the Sensei CRM system does much more than simply manage calls and emails. Here are some of the specific capabilities of Sensei, as specially developed for metal buildings businesses:
- Add items directly from a product catalog, or enter them manually with specific customizations
- Design and price buildings for customers with accurate, up-to-the-minute pricing updates
- Seamless integration with 3D Estimator Tool which allows customers to design and price their own custom buildings
- Ability to quickly generate multiple quotes for a customer
- Generate manufacturer-specific orders in seconds with just a couple of clicks
- Built-in e-signature technology for taking customer orders
- Easily apply local taxes and any special discounts to orders
- Process online payments with receipts
- Customizable statuses
- Manage all leads – even from a range of external sources – all in one place
- Built-in tools for managing and sending both individual and group messages
- Automate your email marketing
- Provides a simple way for order processors to manage orders & review for accuracy
- Empower your customer service team with up-to-date information on all customer transactions and communications
- Provides easily-accessible data for managers to analyze, so they can then drive better business decisions
- You don’t need to maintain a staff of IT developers or troubleshooters for your CRM; Cibirix takes care of all those pain points for you!
- Saves you money by integrating all of these valuable features into one powerful application!
Sensei: Custom CRM Solution for Your Business
In summary, you simply NEED the Sensei CRM if you’re in any type of metal buildings sales! But what if you need a CRM that’s more custom-tailored for your particular industry? That’s the beauty of Sensei – the Cibirix team of developers can customize Sensei to meet your exact specifications and business needs. Simply click or call (336) 415-3534 and let’s get started on creating your perfect, custom CRM solution! Cibirix exists to help you Rise Digitally, and we offer a full range of web development, branding, and digital marketing services. Reach out to us today, and let’s work together to help your business GROW!