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Ideas & Innovation

Email Marketing

5 Email Marketing Myths That You Should Not Believe
5 Email Marketing Myths That You Should Not Believe
Author:Lauren Tate October 15th, 2019
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Depending on how you interpret them, myths can keep you from the truth. And maybe it’s because the competition is so fierce, or the fact that you can’t afford to lose a marketing campaign, but you start to believe in these myths. Just as there are other areas in the marketing world, there [...]

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Do You Know Who You’re Selling To? A Guide to Defining Buyer Personas.
Do You Know Who You’re Selling To? A Guide to Defining Buyer Personas
Author:Lauren Tate December 26th, 2018
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This is one of those rarest of rare “how to” posts, in that this one is low on fluff and high on content that matters! This is meant for business owners, marketers, sales people, and freelancers who want to run effective ads, email campaigns, and write better web/sales letter copies to help [...]

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