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Ideas & Innovation

Facebook Pixel

how-to-create-audiences-for-facebook-advertising-funnels
How to Create Audiences for Facebook Advertising Funnels
Author:Ashish Roy April 14th, 2018
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Any marketer who has experience with Facebook Advertising knows the importance of middle of the funnel and bottom of the funnel targeting. Facebook Ads offer interest and demographics based targeting and we have seen many companies making good use of these targeting options. However, the real [...]

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Facebook Pixel
What Are Facebook Pixels? A Quick Introduction and Usage Guide
Author:Ashish Roy September 21st, 2017
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Facebook Pixel is a cookie served through Javascript protocol from your website to track users and retarget them on Facebook and its Audience network. Technically, it is a 1X1 image that is served to the browser that establishes a connection with your server. Facebook Pixels are far more robust [...]

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