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Ideas & Innovation

Social media

Facebook Page Types Select the Best Category for Your Business
Facebook Page Types - Select the Best Category for Your Business
Author:Prashant Yadu April 18th, 2018
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In the process of starting a Facebook page for your company, business, and any government organization or just for yourself, you may get stuck in selecting the appropriate category for the Facebook page. The good news is, if you get it wrong you can change your page category later but getting it [...]

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Relevance Score in Facebook Ads
Relevance Score in Facebook Ads – What is it and How to Improve it
Author:Prashant Yadu September 26th, 2017
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Have you ever looked at your Ad Set and wondered why some of the ads have performed better over the others? While marketers look for many things in their Campaigns to diagnose a prevalent problem, the relevance Score gets ignored. As marketers, we need to remember that relevance determines the [...]

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social media role digital marketing strategy
Role of Social Media in Your Digital Marketing Strategy
Author:Lauren Tate April 3rd, 2017
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Social Media is a broad term that encompasses interactions the online population has through social platforms, such as Facebook, Twitter, Instagram, etc. Social Media, in some form or fashion, has existed since the late 90s but it wasn’t until Myspace emerged in 2003 that it began to gain [...]

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Get Liked, Get Shared- Learn How to Boost Your Social Media Strategy
Get Liked, Get Shared- Learn How to Boost Your Social Media Strategy
Author:Ashish Roy March 28th, 2017
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What is the state of your current social media strategy? Do you have one? When was the last time you reviewed how that strategy is working? It is not uncommon for companies to let their social media strategies go lax. Social media is a powerful tool that can impact a company’s performance when [...]

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