It was the need of the hour to bolster the online reputation of the company as a fully American hosiery company that creates great socks at an affordable price tag. It was deemed imperative to launch a digital maneuver that brings in eCommerce sales to the site through paid advertising and organic marketing tactics on search engines.
Our challenges were multi-fold. We were working in eCommerce systems that offer not the most flexible approach to URL rewriting and .htaccess control. We were also dealing with an antiquated template that was a real hurdle in imparting a world class user experience on the website. Hitting the mark on paid advertising was the third challenge with sky-high cost per click for keywords such as Diabetic Socks, and Athletic Socks. A strategically-creative approach was needed that addressed all the pain points of the users who were willing to see Pro-tect Socks in a completely new light.
Without-a-doubt, our clients desired a good improvement in their product sales graph and awareness of the range of socks they offer. Our Digital Marketing team analyzed their existing website and recommended modifications to increase the sales on Pro-Tect Socks. Based on our analysis we found the following areas which needs to be modified/improved on their existing website.