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We work with organizations of all shapes and sizes – from small businesses to global enterprises – to increase their online visibility, attract new leads, better engage customers, and grow their brand reputation. We provide end-to-end solutions including website design, digital apps & tools development, internet marketing & branding, and ongoing business consulting services.
Why is it important to go digital with your marketing & advertising? Digital is more engaging than other marketing forms, and digital also happens to be where your target audience lives. There are now more than 4 billion internet users on Earth, and 88% of those begin their buying process with a search engine! If you’re not taking full advantage of digital marketing, then you’re really only selling to 12% of your potential market!
Cibirix exists to help businesses attract, engage, and retain customers through the creative use of digital technologies. We’ll work with your team to create and implement a set of customized, results-driven strategies that align with your business goals. From interpreting and optimizing your website analytics, to creating digital campaigns that build brand awareness, to targeting qualified leads, to setting up specifically-customized SEO, PPC, and Social Media advertising campaigns — we’ll help you to achieve real, measurable results!
From our digital marketing strategists, to our front-end developers, programmers, designers, content specialists, and account managers — we all work together to deliver the results your business needs! Our digital strategies are always conceived collaboratively & delivered seamlessly, in a truly integrated environment. Our goals are your goals – we’re here to help your business grow and succeed!
Not to toot our own horn, but we have an incredibly strong track record of pushing the digital innovation envelope for our clients. We pride ourselves on staying ahead of the trends, and on utilizing the best technological approaches to help you move the needle for our business. Cutting-edge design, writing good code, and generating quality content are all important to us, but our higher goals are about lead generation, customer engagement, and real sales growth for the benefit of your business, period.
The modern world has gone digital in just about every aspect – including the world of business. Digital marketing is the art of promoting and advertising businesses & brands through digital means including websites, search engines, infographics, images, videos, written content, social media platforms, and many more. Digital marketing enables you to improve brand exposure and ultimately drive more customers & clients to your business.
Yes it does! Some falsely assume that email marketing doesn’t have any real power anymore, but nothing could be further from the truth. Research suggests that for every $1 you spend on email marketing, you can receive a return of $42, or more! That’s a higher return than you can expect from nearly any other form of marketing! Email is one of the most budget-friendly approaches for generating more leads and sales. Email communications can also be a great way to help nurture your relationships with current customers and clients, too.
No matter what type of business you’re in, sales are the oxygen that keeps your business going. But those customers have to come from somewhere– and that’s where lead generation comes in. Lead generation is simply the process of attracting people to your business and helping them to enter your sales funnel. And digital marketing is one of the most potent lead generators there is! Digital marketers can generate leads & prospects for your business through strategies including paid ads, social media campaigns, influencer marketing, promoting special offers, and other various means
Regardless of age, income, gender, or other demographic breakdowns, one common thread in nearly every target market is that the people you want to reach likely spend time on social media every day. Because that’s true, social media engagement is a great opportunity for you to create more brand followers and expand the reach of your business.
Take the opportunity to post content that you believe will resonate with both your current community and your prospective followers alike. Also make sure all of your posts are marked “public” in order to reach a wider audience. Social media is a great way to spread the word for your business, and it’s a great way to engage with your brand community, too. Facebook is still the world social media leader, so you certainly want to start there. But there are other social media platforms that can positively impact your business, too – don’t forget about Instagram, LinkedIn, Twitter, and YouTube!
If you’ve been around marketing to any extent, you’ve probably heard the old adage that content is king. That’s still true today, and it’s especially true for digital marketing. The value of sharing quality content really can’t be overstated in terms of the positive impacts it can have for your business. And another beauty of digital content marketing is that there are so many formats available for you to use, including blogs, infographics, images, videos, podcasts, and more. And content marketing isn’t just about showcasing your products &services. It’s also an opportunity for you to build engagement and trust by sharing other helpful information that people can really use.
Want to learn more? Check out our blog about content marketing trends athttp://bit.ly/ContentMarketingForBusiness.
As much as possible, yes. Look at this way: you have a business name (and probably a logo) which represents you, and this name is something you want people to associate with your brand. This applies to social media, too. You want to make it as easy as possible for people to be able to find your social media accounts by typing in a search with your business name. So yes, do try to keep your social media handle the same on every platform; that will make it easier for your customers and prospective customers to be able to connect with you.
That’s a great question! We all know that folks can get on their social media pretty much any time of day. As a business or brand account, it might be to your advantage to target times like before work, during typical lunch breaks, or after work hours. But some of that will really depend on the specifics of your target audience. Try experimenting with posting at different times of the day, and then check back to see which of those posts tend to get maximum hits and engagement. Use those insights to help determine when you should post. Weekends are also a potentially good time for sharing content, but again it’s all about learning to understand your audience and their particular social media patterns.
It’s like regular SEO, only closer. 😉
If you’ve ever searched for anything on Google with a “near me” keyword attached, then you already understand the value of prioritizing local SEO. If you want your business to appear in searchers’ location-based results, then the way to make your business more visible online is through local SEO.
No, it isn’t just about producing sales. Digital advertising can (and should) certainly be used for lead generation, but it’s also a powerful tool for creating more brand visibility & brand awareness, reaching out to new audiences, and building more trust within your current circle of customers and clients.
Programmatic advertising leverages AI to help automate the ad purchasing process and also enable you to better engage your specific target audiences. Real-time bidding (RTB) happens instantaneously, and can help to pinpoint desired audience segments within a matter of milliseconds. It’s really a smart way to help optimize your digital advertising campaigns. Programmatic advertising benefits your buyers, and it also benefits you as a seller. It’s based on data-driven decisions, and it enables you to target audiences across multiple devices and platforms.
