Cibirix Blog

Let’s face it – the landscape of the brick-and-mortar business market has changed significantly. Just because a particular business model or marketing strategy worked well in the past, does not mean it will work well for you now. And it’s not just about COVID, either. Consumers have been [...]

The impacts of the pandemic have helped most business owners to realize their need for having an online presence. But, is it enough to just be present online? Merely being able to say that “we’re on the internet” doesn’t solve the problem. If you really want to gain an edge over your [...]

Search Engine Optimization – or SEO – has been hyped up for businesses of all sizes (including small businesses) for years. But following smart SEO practices is more than just hype; it’s really a smart way to help grow your business. A good SEO strategy can help you increase brand visibility, [...]

Like most other Gulf countries, the UAE began its journey to economic prosperity through a petroleum-based economy. But then during the 1980’s, the UAE began a concerted effort to diversify its economy and involve more international players. In fact, by 2015 some 70 percent of the country’s GDP [...]

Ready to take your business to the next level? No matter what category or industry your business falls under, you need to develop an effective strategy for moving would-be customers through your marketing funnel. There are lots of factors which contribute to business success, but your effectiveness [...]

Ongoing Negative Impact of COVID-19 on Small Businesses It probably goes without saying that the past 18 months have been an unprecedented time for local businesses to have to endure. Both 2020 and 2021 have presented real challenges to most business owners. Sadly, many small businesses have had [...]

Podcasts are an incredibly powerful tool for business leaders to leverage, because they allow you to reach a whole new audience that you simply can’t reach through traditional advertising methods. Podcasts are a great way to build credibility, and to showcase your expertise in a certain subject [...]

Not sure about the effectiveness of your current digital marketing efforts? Concerned that you’re not taking full advantage of your available marketing budget? Some indicators that you’re not getting optimal results could include low Google rankings, clicks without conversions, lack of [...]

A MUST-READ FOR YOUR BUSINESS Let’s start by talking about what content marketing is, and look briefly at the development of content marketing over time. Then we’ll transition into why authentic content engagement – which includes actually having something to say – is the real Holy [...]

Let’s be honest, the long list of social media channels keeps growing. So, how do you pick just one to make your company stand out when advertising? There’s an easy answer to your solution – Facebook. Facebook Ads still reign supreme over all social media sites. And there’s a good reason [...]