Cibirix Blog

In the modern internet-shaped world in which we now live and do business, companies are working harder than ever to create their own unique presence on the many popular social platforms in use today. These companies tend to prefer platforms like Facebook, Instagram, and Twitter, but there are some [...]

In terms of digital marketing effectiveness for businesses, it’s no secret that Google Ads is one of the most important PPC advertising opportunities that exists anywhere. And not only do large enterprises use Google Ads to drive traffic to their websites, but more and more local businesses are [...]

2020 has certainly brought its share of bad news where many local businesses are concerned, but thankfully there’s a bit of good news to pass along as well. The source of this good news? Google, of all places! Back in late July, Google offered an option for some Google My Business (GMB) [...]

Looking to improve your content marketing efforts in order to benefit your business? Great idea! Choosing to take full advantage of digital marketing techniques – including infographic marketing in particular – is the perfect way to do so! As human beings, we’re wired to process images [...]

Content Matters Bill Gates wrote a groundbreaking essay entitled “Content is King” way back in 1996, where he predicted that content would be where most of the real money would be made on the Internet. What content? Gates felt that the broadest opportunities for companies would revolve around [...]

How much does your roofing business rely on direct calls? Probably quite a bit! But if you aren’t following up on those calls, then you’re getting a lot of good prospects slip through the cracks and fall right into your competitor’s hands. People don’t pay attention to phone books [...]

The need for solid leads never goes away, right? That’s why so many roofing companies are turning to Google Guaranteed Ads. The roofing industry is a competitive one, and in order to stand out from all the other roofing companies out there, you need to get noticed. And what better way to be [...]

Are you a roofing contractor who’s ready to grow your business? Then you need to go where your target audience is. And where are they? Online, of course! The roofing industry is a HUGE market; in fact, there are over 100,000 roofing providers in the U.S. alone. Talk about a lot of competition! [...]

The revolution of digital applications is impacting every business industry across the world, from healthcare to automotive to retail to professional services, and everything in between. Going digital is no longer just an optional differentiator; it’s truly become essential for doing business in [...]

Google makes lots of small tweaks to its search algorithms all the time, most of which go unannounced to the general public. On occasion, Google will announce a major ranking factor change it’s about to make, and they’ve recently made just such an announcement. The Core Web Vitals update is [...]