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Ideas & Innovation

Digital Marketing

Getting Some Traffic, But Not Enough Conversions? Your Site May Need Redesigning!
Getting Some Traffic, But Not Enough Conversions? Your Site May Need Redesigning!
Author:Scott Kyles May 1st, 2020
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Why Having an Online Presence for Your Business Is No Longer Optional The momentum for taking business online hasn’t slowed down any. If anything, it only continues to increase. According to Statista, almost 4.57 billion people – accounting for nearly 60% of the world’s population – are [...]

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Ready to Take Your Shed Company to the Next Level? Time to Go Digital!
Ready to Take Your Shed Company to the Next Level? Time to Go Digital!
Author:Scott Kyles April 16th, 2020
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The Shed and Storage Building Market in the U.S. Demand for sheds and storage buildings in America continues to be strong. Americans have more accumulated “stuff” than ever, and they really like the convenience of having their own personal storage shed in the backyard. But while demand [...]

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How Artificial Intelligence (AI) is Changing the World of Digital Marketing
How Artificial Intelligence (AI) is Changing the World of Digital Marketing
Author:Rahul Paliwal February 6th, 2020
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We all know about the ongoing boom of Artificial Intelligence (AI) in the world today; we see it mentioned more and more, to the point that we just assume it’s now everywhere and in everything. But a more basic question that remains is this: Do we really understand what AI is? And how does [...]

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Google’s Update for the Nofollow Link Attribute – Launched 2 New Link Attributes
Google’s Update for the Nofollow Link Attribute – Launched 2 New Link Attributes
Author:Shadab Khan December 25th, 2019
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Back in 2005, Google launched a Nofollow link attribute with the objective to stop comment spamming. After being launched for a little while, Google expanded the feature to be used for any links that you didn’t want Google to see and for paid links. Google announced this Nofollow update on the [...]

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Google Ads Update – All About Optimization Score
Google Ads Update – All About Optimization Score
Author:Puneet Kaur December 20th, 2019
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Heads up Google Ads users – there is an update of the Optimization score in Google Ads. Now you can score your campaign optimization and enhance the performance of the campaign. Here’s a look at what is the meaning of optimization score and how it works? What is the Optimization Score? The [...]

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Want Quick SEO Results? Try These 7 Technical SEO Tips
Want Quick SEO Results? Try These 7 Technical SEO Tips
Author:Mayank Sharma December 17th, 2019
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Are you struggling with your webpage ranking, even after having developed a lot of well-researched and valuable content? If you don't take the important step to go through a technical SEO audit of your website, then you’ll probably continue having problems with your site ranking. The most [...]

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Top 9 Key Performance Indicators You Need to Know in PPC Advertising
Top 9 Key Performance Indicators You Need to Know in PPC Advertising
Author:Puneet Kaur October 21st, 2019
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  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value [...]

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Creating a Content Marketing Strategy in a New Era of Digital Marketing
Creating a Content Marketing Strategy in a New Era of Digital Marketing
Author:Lauren Tate September 30th, 2019
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The marketing industry is constantly evolving, and the future of your business will depend on if you can evolve with it or not. But it’s important to remember that content marketing isn’t just about creating and distributing good content, it’s about having a strategic approach that will not [...]

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5 of the Hottest B2B Lead Generation Strategies
5 of the Hottest B2B Lead Generation Strategies
Author:Lauren Tate September 12th, 2019
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Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their [...]

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5 Clever Ways to Write Audience-Engaging Content
Author:Lauren Tate September 3rd, 2019
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To connect and engage with people nowadays, you need more than just an online presence. With an overwhelming influx of media that includes brands trying to upsell you on a product you neither need nor want, it can be difficult to satisfy today’s consumers. This has made marketing a bit of a [...]

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