Digital Marketing

Do you own a roofing business? As a business owner, we understand you have a lot to handle, from building your brand to attracting new customers and increasing sales. But with such tough competition in the roofing industry, boosting sales can be challenging. Recent data shows that the roofing [...]

Going through regular reports on your business SEO stats is one of the best ways to keep pace with the ever-changing landscape of search engine optimization. But since there are so many possible metrics to consider, it can be hard to know where to focus your attention. Traffic, local search, [...]

What is Bounce Rate, and Why is It Important? In simplest terms, bounce rate is the percentage of visitors who navigate away from your landing page without taking any action or engaging with any other part of your website. For example, let’s say 100 users visit your site on a particular day. Of [...]

Ongoing Negative Impact of COVID-19 on Small Businesses It probably goes without saying that the past 18 months have been an unprecedented time for local businesses to have to endure. Both 2020 and 2021 have presented real challenges to most business owners. Sadly, many small businesses have had [...]

The internet has revolutionized the way we do business in the 21st century. In order to survive and grow, your business still needs customers – that part hasn’t changed. And in order to gain customers, you still need to market your business – that part hasn’t changed, either. What has [...]

“Alexa, what businesses are killing it in terms of their digital marketing?” “Siri, how can I ace marketing my business on all the right digital platforms?” Have you ever thought about asking your voice assistant questions like these? Much less, expected to get any real answers? [...]

It’s the start of a new year, so it’s a good time to look back and analyze this past year’s most effective marketing trends. In the preceding year, content marketing was defined in large part by how quickly brands could respond to an unexpected pandemic economy. Necessarily, marketing [...]

For many small business owners and merchants, SEO can look and feel like a somewhat foreign landscape. Many well-intentioned but inexperienced business leaders perceive SEO to be too complex to understand – but it really doesn’t have to be! The Cibirix team has come up with an SEO checklist [...]

No doubt, there’s a lot going on in the world these days which presents some additional challenges to small businesses. The reality of the pandemic, a U.S. election year, and other unique economic factors can certainly impact small businesses in some potentially negative ways. The good news is [...]

In the modern internet-shaped world in which we now live and do business, companies are working harder than ever to create their own unique presence on the many popular social platforms in use today. These companies tend to prefer platforms like Facebook, Instagram, and Twitter, but there are some [...]