Digital Marketing

While it’s fair to say that Google has come to dominate the overall search market, it would still be wise not to forget about Microsoft. Including Microsoft Advertising in your marketing strategy is a wise move, as it is still in a position to be able to reach certain segments of your target [...]

Google Search Patents are a set of patents granted to Google for their search-related inventions. They cover a wide range of topics, including ranking algorithms, user interfaces, and spam detection. Google Search Patents can help with SEO efforts by providing information on how Google Search [...]

Not sure about the effectiveness of your current digital marketing efforts? Concerned that you’re not taking full advantage of your available marketing budget? Some indicators that you’re not getting optimal results could include low Google rankings, clicks without conversions, lack of [...]

In November 2020, Google officially announced that their Page Experience Update would roll out in May 2021. In making this announcement, Google gave us a six-month heads up to start anticipating these changes in how Google will “see” websites going forward. Is your website primed and ready to [...]

The internet has revolutionized the way we do business in the 21st century. In order to survive and grow, your business still needs customers – that part hasn’t changed. And in order to gain customers, you still need to market your business – that part hasn’t changed, either. What has [...]

No doubt you’ve probably seen a lot about the importance of meta tags, keywords, titles, descriptions, heading tags, etc. when it comes to Google search results. Perhaps you’ve been intentional about implementing these with your site, along with publishing some content. Both are wise and [...]

Do you currently operate an eCommerce website? Thinking about launching one? Electronic commerce is here to stay, and it offers you the potential to reach many more targeted customers than any physical store alone ever could. Even as many businesses struggled – and are still struggling – as a [...]

“Alexa, what businesses are killing it in terms of their digital marketing?” “Siri, how can I ace marketing my business on all the right digital platforms?” Have you ever thought about asking your voice assistant questions like these? Much less, expected to get any real answers? [...]

Location targeting is a successful strategy for connecting the right customer with the right content within a specific location – which is essential for any business who wants to be more intentional about marketing directly to its own local target audience. Pretty much every local business, [...]

It’s the start of a new year, so it’s a good time to look back and analyze this past year’s most effective marketing trends. In the preceding year, content marketing was defined in large part by how quickly brands could respond to an unexpected pandemic economy. Necessarily, marketing [...]