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Ideas & Innovation

Digital Marketing

How-to-Integrate-Video-Content-into-Your-Marketing-Strategy
How to Integrate Video Content into Your Marketing Strategy
Author:Abhishek Yadav April 21st, 2023
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The Rise of Video Content Marketing Video has become one of the most popular forms of content on the internet, with millions of people watching them, in some form, every day. This medium presents an excellent opportunity for businesses to integrate video content into their marketing strategy. [...]

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Stop-Running-Out-Of-Strategies
5 Reasons Why Businesses Should be Using Microsoft Ads
Author:Ashish Roy January 10th, 2023
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While it’s fair to say that Google has come to dominate the overall search market, it would still be wise not to forget about Microsoft. Including Microsoft Advertising in your marketing strategy is a wise move, as it is still in a position to be able to reach certain segments of your target [...]

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Google-Patents-and-Ranking-Factors - Increase SEO Traffic (1)
Google Patents and Ranking Factors to Increase SEO Traffic
Author:Ashish Roy June 6th, 2022
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Google Search Patents are a set of patents granted to Google for their search-related inventions. They cover a wide range of topics, including ranking algorithms, user interfaces, and spam detection. Google Search Patents can help with SEO efforts by providing information on how Google Search [...]

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5-Digital-Marketing-Tips-for-Giving-Your-Ecommerce-Business-a-Boost
5 Digital Marketing Tips for Giving Your Ecommerce Business a Boost
Author:Ashish Roy June 22nd, 2021
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Not sure about the effectiveness of your current digital marketing efforts? Concerned that you’re not taking full advantage of your available marketing budget? Some indicators that you’re not getting optimal results could include low Google rankings, clicks without conversions, lack of [...]

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Upcoming-2021-Google-Page-Experience-Update
What You Need to Know About the Upcoming 2021 Google Page Experience Update
Author:Pranav Sharma March 18th, 2021
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In November 2020, Google officially announced that their Page Experience Update would roll out in May 2021. In making this announcement, Google gave us a six-month heads up to start anticipating these changes in how Google will “see” websites going forward. Is your website primed and ready to [...]

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Top 5 Online Marketing Options for Your Business in 2021
5 Top Online Marketing Options for Your Business in 2021
Author:Ashish Roy March 4th, 2021
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The internet has revolutionized the way we do business in the 21st century. In order to survive and grow, your business still needs customers – that part hasn’t changed. And in order to gain customers, you still need to market your business – that part hasn’t changed, either. What has [...]

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People-Also-Ask
Optimize Your Website to Get Ranked for "People Also Ask" Results on Page 1 of Google Search
Author:Ashish Roy February 17th, 2021
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No doubt you’ve probably seen a lot about the importance of meta tags, keywords, titles, descriptions, heading tags, etc. when it comes to Google search results. Perhaps you’ve been intentional about implementing these with your site, along with publishing some content. Both are wise and [...]

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Ecommerce-SEO-for-2021 (1)
Ecommerce SEO for 2021 – Tips for Leading More People to Your Ecommerce Site
Author:Ashish Roy February 10th, 2021
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Do you currently operate an eCommerce website? Thinking about launching one? Electronic commerce is here to stay, and it offers you the potential to reach many more targeted customers than any physical store alone ever could. Even as many businesses struggled – and are still struggling – as a [...]

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Why-Voice-Search-Optimization-Is-Important
Why Voice Search Optimization Is Important for Your Business in 2021
Author:Amrita Khandelwal February 3rd, 2021
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“Alexa, what businesses are killing it in terms of their digital marketing?” “Siri, how can I ace marketing my business on all the right digital platforms?” Have you ever thought about asking your voice assistant questions like these? Much less, expected to get any real answers? [...]

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Location Based Targeting
Location Based Targeting: How to Boost Physical Foot Traffic to Your Store
Author:Ashish Roy January 29th, 2021
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Location targeting is a successful strategy for connecting the right customer with the right content within a specific location – which is essential for any business who wants to be more intentional about marketing directly to its own local target audience. Pretty much every local business, [...]

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