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Ideas & Innovation

Digital Marketing

Visual Content
How Visual Content Can Boost Engagement, Generate More Backlinks, & Bring More Traffic to Your Website
Author:Shadab Khan October 12th, 2020
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Content Matters Bill Gates wrote a groundbreaking essay entitled “Content is King” way back in 1996, where he predicted that content would be where most of the real money would be made on the Internet. What content? Gates felt that the broadest opportunities for companies would revolve around [...]

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Effective-Ways-for-Roofers-to-Streamline-Sales
Effective Ways for Roofers to Track Leads & Streamline Sales
Author:Alena Aldrich October 8th, 2020
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How much does your roofing business rely on direct calls? Probably quite a bit! But if you aren’t following up on those calls, then you’re getting a lot of good prospects slip through the cracks and fall right into your competitor’s hands. People don’t pay attention to phone books [...]

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Why-a-digital-transformation
Why A Digital Transformation Could Be Just What Your Business Needs
Author:Anjali Khandelwal September 16th, 2020
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The revolution of digital applications is impacting every business industry across the world, from healthcare to automotive to retail to professional services, and everything in between. Going digital is no longer just an optional differentiator; it’s truly become essential for doing business in [...]

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Getting Some Traffic, But Not Enough Conversions? Your Site May Need Redesigning!
Getting Some Traffic, But Not Enough Conversions? Your Site May Need Redesigning!
Author:Scott Kyles May 1st, 2020
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Why Having an Online Presence for Your Business Is No Longer Optional The momentum for taking business online hasn’t slowed down any. If anything, it only continues to increase. According to Statista, almost 4.57 billion people – accounting for nearly 60% of the world’s population – are [...]

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Ready to Take Your Shed Company to the Next Level? Time to Go Digital!
Ready to Take Your Shed Company to the Next Level? Time to Go Digital!
Author:Scott Kyles April 16th, 2020
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The Shed and Storage Building Market in the U.S. Demand for sheds and storage buildings in America continues to be strong. Americans have more accumulated “stuff” than ever, and they really like the convenience of having their own personal storage shed in the backyard. But while demand [...]

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How Artificial Intelligence (AI) is Changing the World of Digital Marketing
How Artificial Intelligence (AI) is Changing the World of Digital Marketing
Author:Rahul Paliwal February 6th, 2020
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We all know about the ongoing boom of Artificial Intelligence (AI) in the world today; we see it mentioned more and more, to the point that we just assume it’s now everywhere and in everything. But a more basic question that remains is this: Do we really understand what AI is? And how does [...]

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Google’s Update for the Nofollow Link Attribute – Launched 2 New Link Attributes
Google’s Update for the Nofollow Link Attribute – Launched 2 New Link Attributes
Author:Shadab Khan December 25th, 2019
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Back in 2005, Google launched a Nofollow link attribute with the objective to stop comment spamming. After being launched for a little while, Google expanded the feature to be used for any links that you didn’t want Google to see and for paid links. Google announced this Nofollow update on the [...]

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Google Ads Update – All About Optimization Score
Google Ads Update – All About Optimization Score
Author:Puneet Kaur December 20th, 2019
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Heads up Google Ads users – there is an update of the Optimization score in Google Ads. Now you can score your campaign optimization and enhance the performance of the campaign. Here’s a look at what is the meaning of optimization score and how it works? What is the Optimization Score? The [...]

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Want Quick SEO Results? Try These 7 Technical SEO Tips
Want Quick SEO Results? Try These 7 Technical SEO Tips
Author:Mayank Sharma December 17th, 2019
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Are you struggling with your webpage ranking, even after having developed a lot of well-researched and valuable content? If you don't take the important step to go through a technical SEO audit of your website, then you’ll probably continue having problems with your site ranking. The most [...]

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Top 9 Key Performance Indicators You Need to Know in PPC Advertising
Top 9 Key Performance Indicators You Need to Know in PPC Advertising
Author:Puneet Kaur October 21st, 2019
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  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value [...]

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