Author: Pranav Thakkar
May 11th, 2023
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In the modern internet-shaped world in which we now live and do business, companies are working harder than ever to create their own unique presence on the many popular social platforms in use today. These companies tend to prefer platforms like Facebook, Instagram, and Twitter, but there are some other platforms out there worth considering. One platform in particular which should be squarely on your radar is Pinterest. Lots of your customers and potential customers operate on Pinterest, and Pinterest also happens to be one of the most underrated platforms for branding & marketing.
Pinterest may not have as many users as Facebook or Instagram yet, but the fact of the matter is that Pinterest is one of the fastest-growing social networks around the globe. Looking to generate more internet traffic for your business? Pinterest has some great potential, not just for users who are searching for new ideas, but for brands who are looking to connect with these users and also be able to advertise their products and services. Pinterest is also a great avenue for businesses who want to keep up-to-date with all the current and developing trends among users within their target audience.
Looking for some advice on how to incorporate Pinterest into your branding & marketing strategy? Then keep reading to learn more about why Pinterest Ads are worth your time, attention, and ad spend!
Putting some money behind a particular pin (popularly called Promoted Pins) will get that pin in front of many more people. And if your pin contains some attractive graphics & solid content – along with pertinent keywords – this will ultimately gain more awareness for your particular brand.
Remember that the majority of user searches on Pinterest are unbranded. What this means is that people are looking for specific solutions to their problems or needs; they’re not necessarily searching for any specific brand, per se. Even so, if you provide the ideas or solutions that your target audience is actually looking for, this can be a great opportunity for a business like yours to create some real brand awareness for yourself!
Did you know there are currently over 2 billion monthly searches on Pinterest? That’s a number which should definitely get your attention! And the really great news for your business? You now have another avenue for targeting these users, thanks to the help of Pinterest Ads!
But when it comes to using Pinterest, here’s one important to keep in mind: you should always create pins which are both visually-appealing, as well as relevant to the needs of your target audience, if you want to drive more traffic to your website.
Pinterest has the potential to drive tons of traffic to your website – if your graphics are eye-catching, visually appealing, and relevant to users’ needs!
According to Business Pinterest, user behavior demonstrates that Pinterest account holders generally have higher levels of engagement and greater purchase intent, as compared to non-Pinterest users. This is why Pinterest Marketing can be a great strategy for you, especially if you’re looking to boost your business conversion rates.
The visual nature of the site helps to get people in more of a “shopping mood,” and actually drives much more purchase decisions than any other social network in common use today.
Fun fact: Pinners who engage with your Promoted Pins are 12% more likely to buy from you! So, if you don’t want your Pins to get ignored, do some research and find out what kind of content works best for your industry, and for your respective target market.
Pinterest is excellent for creating and promoting “evergreen” content. What is evergreen content, exactly? It’s simply content that lasts in terms of its relevancy, and doesn’t really ever go out of date. Most other social networks are really based around time-sensitive content, but that’s really not the case with Pinterest. In a word, Pinterest has the ability to drive long-term traffic. Pinterest is a social network that really works more like a search engine. Its algorithm is called Smart Feed, which decides how users will see pins in their feed, and how Pinterest Search works overall.
If a promoted pin has gained a significant number of repins, and if it continues to contain some popular search terms, then that pin will continue to drive organic traffic going forward…with no time limit on efficacy! This means that a successful paid repin will continue to generate impressions and clicks long after your ad campaign ends!
Once you start promoting some pins, you’ll want to then go to the Ads Manager and learn which search terms people are actually using to find your pins. This information can provide a goldmine of insights for you to use in designing your next ad campaign, as well as in helping you design your overall digital marketing strategy!
One of the most important reasons that people turn to Pinterest is because its content inspires. Pinterest is seen by millions of users as an excellent source of inspiration, and millions of innovative ideas can be found on Pinterest every day.
Should you go ahead and start using Pinterest Ads for your business? There’s honestly no reason not to! But where to go from here? How to get started? If you’re ready to learn more about how Pinterest can help to GROW your business, connect with the team at Cibirix today! We’re experts at all things digital marketing, and we can help you to take advantage of the BEST strategies for social media optimization, INCLUDING leveraging Pinterest! Need some help in creating your Pinterest account? Not sure which pins to create? You can get the conversation started by simply reaching out to us through this simple form!
Prashant Yadu is a Social Media Analyst at Cibirix, and he’s now been part of our team for over five years. His particular area of focus for us revolves around Facebook advertising. With the help of his analytical skills and creative ideas, Prashant has helped to generate some remarkable results for our marketing clients. Before diving deeper into social media marketing, Prashant’s work focused on search engine optimization, where he handled both On-Page & Off-Page SEO for business clients. When he’s not hard at work, Prashant enjoys watching movies, listening to music, and hanging out with friends/family.
