When it comes to developing the right digital presence for your customers and clients to engage – whether through a website or through a specific app – attractive graphics and engaging content aren’t the only things that matter. Many well-intentioned designers still overlook the need for a crisp, effortless user interface (UI) and a positive user experience (UX). Sadly, they do so at their own peril. The goal is no longer to simply create a digital product that’s usable. The goal should be to create an application that’s truly relevant, meaningful, and even enjoyable to use.
At Cibirix, we dig deep to find solutions that work for each of our clients’ specific and unique situations, and we do so by creating user interfaces that are useful, enjoyable, effortless, and affordable. Our Digital Experience designers merge usability standards, data analytics, user models, proper brand design, and engaging content to create interfaces that are truly potent and effective.
We provide real digital solutions that are birthed through a proven process which combines behavioral psychology, digital architecture, digital design, and effective CX principles.
User-centered design challenges the set principles and nomenclature that lack understanding about the reality of authentic user needs. What really matters to users and what users really like isn’t always what we tend to think of as being “awesome.” At the research stage, we help you to discover any missing knowledge gaps, and then we’ll help to align your assumptions with real user expectations. We’ll help you to identify and carve out a strategy that supports both user needs as well as your ultimate business goals.
Visual structure and information presentation that’s intuitive and correlated with existing user personas, models, and expectations is the cornerstone of the UX design. Wireframing, storyboarding and prototyping interfaces allow you to create flows which take into account how the placement of website assets, every click, and every action really impacts your users.
At the end of the day, the visual appeal of your product still has a massive impact on your users. A great user interface is important, but the accompanying design should also be both visually-appealing and clearly-branded. First impressions and ongoing feelings associated with what your users see do a lot to help determine their mindset when it comes to how they approach your website and digital applications.
The effectiveness of any interface needs to measured in the real-world through production users and beta testing – and that’s exactly what we do at Cibirix. Analytics and A/B testing results provide you with concrete data to help you make the best business decisions where your website and apps are concerned.
Our team creates smart strategies and tactical marketing plans for achieving top-line revenue growth and bottom-line profitability.