Digital Marketing

The need for solid leads never goes away, right? That’s why so many roofing companies are turning to Google Guaranteed Ads. The roofing industry is a competitive one, and in order to stand out from all the other roofing companies out there, you need to get noticed. And what better way to be [...]

Are you a roofing contractor who’s ready to grow your business? Then you need to go where your target audience is. And where are they? Online, of course! The roofing industry is a HUGE market; in fact, there are over 100,000 roofing providers in the U.S. alone. Talk about a lot of competition! [...]

The revolution of digital applications is impacting every business industry across the world, from healthcare to automotive to retail to professional services, and everything in between. Going digital is no longer just an optional differentiator; it’s truly become essential for doing business in [...]

What brand doesn’t want to develop more fans? Real fans. Fans who are more than just casual observers of your business or organization. We’re talking about people who know who you are and what you do, yes, but who also know what you’re about – and what you’re about happens to really [...]

If you’re an entrepreneur or business owner, you probably already understand something about the power of having the RIGHT business name. So, what’s in a name? Quite a bit! The right business name can help to create engagement with your target audience all on its own, long before you ever have [...]

Have you ever pondered over what you’re saying, how you’re saying it, and – perhaps most importantly – why you’re saying it? If you want to succeed in today’s digital marketplace, you need to be creating content that’s truly remarkable. But how do you do that? The key is to [...]

We all know about the ongoing boom of Artificial Intelligence (AI) in the world today; we see it mentioned more and more, to the point that we just assume it’s now everywhere and in everything. But a more basic question that remains is this: Do we really understand what AI is? And how does [...]

Back in 2005, Google launched a Nofollow link attribute with the objective to stop comment spamming. After being launched for a little while, Google expanded the feature to be used for any links that you didn’t want Google to see and for paid links. Google announced this Nofollow update on the [...]

Heads up Google Ads users – there is an update of the Optimization score in Google Ads. Now you can score your campaign optimization and enhance the performance of the campaign. Here’s a look at what is the meaning of optimization score and how it works? What is the Optimization Score? The [...]

Are you struggling with your webpage ranking, even after having developed a lot of well-researched and valuable content? If you don't take the important step to go through a technical SEO audit of your website, then you’ll probably continue having problems with your site ranking. The most [...]