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Ideas & Innovation

Take Your Roofing Business to the Next Level, Get Online and Get Noticed

Take Your Roofing Business to the Next Level, Get Online and Get Noticed
Sep, 24
2020

Are you a roofing contractor who’s ready to grow your business? Then you need to go where your target audience is. And where are they? Online, of course! The roofing industry is a HUGE market; in fact, there are over 100,000 roofing providers in the U.S. alone. Talk about a lot of competition! So, what can you do to stand out? One of the best steps you can take is to choose an experienced roofing marketing agency that can help develop and implement the right digital marketing plan for you, if you really want to grow!

If the thought of growing your business online seems overwhelming, don’t stress; we’ve got you covered! Cibirix is your one-stop digital marketing agency for roofing contractors. We have all the needed knowledge, experience, and a successful track record for helping to grow the online reputation of roofing businesses. Beyond that, we can help you to generate more real leads, build better customer relationships, and get Google to recognize your company as a top roofing provider in your area!

If You Don’t Have a Strong Digital Marketing Plan, You’re Definitely Missing Leads

1. Paid Advertising – Get Real Results, Real Quick

Use Google Guaranteed Ads to help you generate a steady stream of local leads. With this service, your ads will show up for customers that are in your service area, and you’ll get noticed above the other roofers in your same market.

2 .Online Reviews – Your Online Reputation Matters

Customers want to hire someone they can count on for quality work. Boost your reputation online with reviews across all Google platforms, as well as through key social media accounts. Plus, online reviews do more than just build your reputation online. They actually help to build real trust among the communities you serve, leading to real referrals which result in higher conversion rates!

3. Dominate on Google – Beat the Competition by Rising to the Top of the Rankings

Do you ever wonder why some roofers in your area seem to remain near the top of the Google search page, while you stay buried at the bottom? That’s because local SEO matters! One important aspect of SEO is leveraging the right search keywords to help you get noticed on Google. Cibirix knows how to help get your roofing business to the top of the rankings, because we’ve done it for others! We know all the best SEO strategies for roofers, and we can help you get found, too. 

4. Outstanding Roofing Website – Does Your Site Have What It Takes to Get Noticed?

It takes more than just having a website to get you noticed, you need to have all the right elements. The web design and marketing experts at Cibirix will take your site to the next level to be easily findable, inviting, and engaging for your users. We’ll design a sleek, stylish site with engaging content that includes all the right keywords, plus we’ll make sure the site is simple to navigate and easy to use. Visitors will actually want to click around your site!

5. Produce Good Content – Customer Communication Matters

A good online marketing campaign must include speaking to and sharing valuable information with your customer base. Engaging content like blogs, newsletters, and social media posts are a good way to maintain your relationship with current customers, while also helping to gain new customers in the process.  At Cibirix, we write marketing content for roofing contractors that consistently ranks on Google, while also really resonating with your target audience at the same time. The result? Better website traffic, and improved brand awareness! 

6. Develop a Unique Value Proposition – Make Your Services Matter

Show potential customers that they need your services. Develop a value proposition by showing customers what services you provide, and how your services will make their lives easier and better. We can help you develop a strategic marketing plan for showcasing specific featured products or services to your target audience, too.

7. Create a Roofing Video – Show Them What You Can Do

Online marketing for roofers is about more than just writing content, it’s also about showing them what you can do! By creating and sharing videos for your customers to watch and enjoy, they’ll be able to see your business in a more personal and relevant way. Plus, videos tend to rank high on search engines, which is yet another added bonus! YouTube can also be merged with your website, creating even more opportunities to engage your clients with valuable content.

8. Show Your Roofing Projects Portfolio – Be Proud of What You’ve Done

Show off your work online! We can create a landing page to feature jobs you’ve completed for your satisfied clients.  As your jobs completed portfolio grows, we’ll work with you to keep everything updated online so potential customers can continue to visualize what all you’re capable of!

9. Get Social, Digitally – Engage With Your Customers and Grow

If you think your business doesn’t need a Facebook page, then think again! Social media has changed the way customers interact with businesses on a daily basis. We can build or refresh the social media pages you have with a fresh banner and fresh content, and we can help you to effectively manage and track all your account activity and interactions.  We can also craft a social media marketing campaign with paid ads to successfully target the customers you most want to reach.

10. Track Your Marketing Metrics – Find Out What Works

Speaking of tracking, metrics play a huge role in helping you to discover where your leads are actually coming from. Cibirix can help you to track every significant marketing metric on all your platforms, in order to help you see which strategies are proving to be the most successful.

Cibirix – Providing Digital Marketing for Roofers, That’s Done Right!

Looking to grow your roofing business? Then look no further than Cibirix Digital Marketing Agency! We’re the first – and only – stop you’ll ever need to make! It’s not about trying to brag, it’s really just a statement of confidence: we know what we’re doing when it comes to helping our roofing partners through online marketing! We’ve helped other roofers grow their business online through website development, search engine optimization, content marketing, and social media marketing which has shown real results. With so many out there clamoring for your target customers’ business, it’s easy to get lost in all of the digital noise. Let Cibirix help to spread your brand message clearly, so your roofing business can easily get seen, heard, and found online!

Ready to start a conversation about what Cibirix can do for your roofing business? Just reach out to us online, or simply give us a call at (336) 415-3534. Our skilled team of experts is ready to help!

About Author

Alena Aldrich

Alena Aldrich

Content Writer

Alena Aldrich is a Content Writer for the Cibirix digital marketing team. She brings over a decade of experience in news writing and producing marketing content. In her role at Cibirix, Alena partners with clients from all over the world to provide quality digital marketing content. When Alena isn’t writing, she loves going on adventures with her daughter and spending time outdoors.

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