Marketing

Do you own a roofing business? As a business owner, we understand you have a lot to handle, from building your brand to attracting new customers and increasing sales. But with such tough competition in the roofing industry, boosting sales can be challenging. Recent data shows that the roofing [...]

In today's digital age, capturing an audience and standing out from the competition can be pretty tough at times. It can be hard to make an Enduring impression in a world where people are constantly spammed with marketing messages. That's where meme marketing comes in. Meme marketing is the art [...]

Facebook needs no introduction. While it may no longer be the fastest-growing social media platform, it still has the largest subscriber base in the world and is the most widely used. All that being said, it would be wise for you to continue prioritizing Facebook in your social media marketing [...]

Let's be honest; the path to owning a successful business is paved with broken glass and littered with the graves of enterprises that failed to change or adapt to their industry. It's a process requiring much research, keen planning, and a bit of luck to succeed. And businesses that learn from this [...]

You’ve probably seen, heard, or been told about the significance of local search for your business. But what does that mean, exactly? Perhaps you’re already employing some type of local search strategy to help get your business noticed online, but you’re simply not getting the kinds of [...]

You may have heard that email marketing is dying, dead, or simply doesn’t deliver any tangible results anymore. Well, don’t believe the hype! Email was one of the first forms of digital communication, and has been around for decades, even before the world became truly digital. Email had a [...]

Ready to take your business to the next level? No matter what category or industry your business falls under, you need to develop an effective strategy for moving would-be customers through your marketing funnel. There are lots of factors which contribute to business success, but your effectiveness [...]

No doubt you’ve probably seen a lot about the importance of meta tags, keywords, titles, descriptions, heading tags, etc. when it comes to Google search results. Perhaps you’ve been intentional about implementing these with your site, along with publishing some content. Both are wise and [...]

Location targeting is a successful strategy for connecting the right customer with the right content within a specific location – which is essential for any business who wants to be more intentional about marketing directly to its own local target audience. Pretty much every local business, [...]

I don’t know whether you can remember all the way back to August of 2019 or not, since that would require you to be able to navigate through the chaotic fog of your 2020 memories. But if you can make it back that far, you may recall that one of the biggest brand wars in America at the time was [...]