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Ideas & Innovation

Marketing

10 Effective Roofing Marketing Ideas
10 Effective Roofing Marketing Ideas for 2023
Author:Ashish Roy July 11th, 2023
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Do you own a roofing business? As a business owner, we understand you have a lot to handle, from building your brand to attracting new customers and increasing sales. But with such tough competition in the roofing industry, boosting sales can be challenging. Recent data shows that the roofing [...]

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Meme-Marketing
Meme Marketing: Telling Your Brand Story with Humor
Author:Pranav Thakkar May 11th, 2023
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In today's digital age, capturing an audience and standing out from the competition can be pretty tough at times. It can be hard to make an Enduring impression in a world where people are constantly spammed with marketing messages. That's where meme marketing comes in. Meme marketing is the art [...]

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3 Strategies that Leverage Facebook Engagement to Improve Your Marketing
3 Strategies that Leverage Facebook Engagement to Improve Your Marketing
Author:Prashant Yadu April 10th, 2023
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Facebook needs no introduction. While it may no longer be the fastest-growing social media platform, it still has the largest subscriber base in the world and is the most widely used. All that being said, it would be wise for you to continue prioritizing Facebook in your social media marketing [...]

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5 Crucial Lessons Every New Entrepreneur Needs to Know
5 Crucial Lessons Every New Entrepreneur Needs to Know
Author:Darris Upchurch February 20th, 2023
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Let's be honest; the path to owning a successful business is paved with broken glass and littered with the graves of enterprises that failed to change or adapt to their industry. It's a process requiring much research, keen planning, and a bit of luck to succeed. And businesses that learn from this [...]

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What Goes Into Creating an Effective Local Business Search Strategy?
What Goes Into Creating an Effective Local Business Search Strategy?
Author:Ashish Roy July 21st, 2022
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You’ve probably seen, heard, or been told about the significance of local search for your business. But what does that mean, exactly? Perhaps you’re already employing some type of local search strategy to help get your business noticed online, but you’re simply not getting the kinds of [...]

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The-Anatomy-of-Effective-Email-Marketing
The Anatomy of Effective Email Marketing
Author:Varsha Belani April 6th, 2022
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You may have heard that email marketing is dying, dead, or simply doesn’t deliver any tangible results anymore. Well, don’t believe the hype! Email was one of the first forms of digital communication, and has been around for decades, even before the world became truly digital. Email had a [...]

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Optimizing the Marketing Funnel for Your Business: 5 Key Considerations
Optimizing the Marketing Funnel for Your Business: 5 Key Considerations
Author:Anoop Namdev September 15th, 2021
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Ready to take your business to the next level? No matter what category or industry your business falls under, you need to develop an effective strategy for moving would-be customers through your marketing funnel. There are lots of factors which contribute to business success, but your effectiveness [...]

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People-Also-Ask
Optimize Your Website to Get Ranked for "People Also Ask" Results on Page 1 of Google Search
Author:Amrita Khandelwal February 17th, 2021
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No doubt you’ve probably seen a lot about the importance of meta tags, keywords, titles, descriptions, heading tags, etc. when it comes to Google search results. Perhaps you’ve been intentional about implementing these with your site, along with publishing some content. Both are wise and [...]

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Location Based Targeting
Location Based Targeting: How to Boost Physical Foot Traffic to Your Store
Author:Amrita Khandelwal January 29th, 2021
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Location targeting is a successful strategy for connecting the right customer with the right content within a specific location – which is essential for any business who wants to be more intentional about marketing directly to its own local target audience. Pretty much every local business, [...]

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Real Local Businesses
What Does Going Above & Beyond For Your Customers Look Like?
Real Examples From Real Local Businesses That Are Driving Brand Loyalty
Author:Richa Mukati January 5th, 2021
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I don’t know whether you can remember all the way back to August of 2019 or not, since that would require you to be able to navigate through the chaotic fog of your 2020 memories. But if you can make it back that far, you may recall that one of the biggest brand wars in America at the time was [...]

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