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Ideas & Innovation

Marketing Strategy

10 Effective Roofing Marketing Ideas
10 Effective Roofing Marketing Ideas for 2023
Author:Ashish Roy July 11th, 2023
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Do you own a roofing business? As a business owner, we understand you have a lot to handle, from building your brand to attracting new customers and increasing sales. But with such tough competition in the roofing industry, boosting sales can be challenging. Recent data shows that the roofing [...]

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How-to-Integrate-Video-Content-into-Your-Marketing-Strategy
How to Integrate Video Content into Your Marketing Strategy
Author:Abhishek Yadav April 21st, 2023
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The Rise of Video Content Marketing Video has become one of the most popular forms of content on the internet, with millions of people watching them, in some form, every day. This medium presents an excellent opportunity for businesses to integrate video content into their marketing strategy. [...]

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5 Tips for Boosting Your Business Through Podcasting
5 Tips for Boosting Your Business Through Podcasting
Author:Richa Mukati July 13th, 2021
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Podcasts are an incredibly powerful tool for business leaders to leverage, because they allow you to reach a whole new audience that you simply can’t reach through traditional advertising methods. Podcasts are a great way to build credibility, and to showcase your expertise in a certain subject [...]

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Five Essential Infographic Tips
Five Essential Infographic Tips for Elevating Your Brand & Boosting Your Business
Author:Richa Mukati October 22nd, 2020
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Looking to improve your content marketing efforts in order to benefit your business? Great idea! Choosing to take full advantage of digital marketing techniques – including infographic marketing in particular – is the perfect way to do so! As human beings, we’re wired to process images [...]

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Now is the Best Time to Put Your Business Online
Now is the Best Time to Put Your Business Online
Author:Amrita Khandelwal July 22nd, 2020
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As we all know too well by now, this ongoing COVID-19 pandemic has turned the world upside down. Businesses are all fighting to survive and overcome this crisis. Needless to say, this is having an impact on the world’s economy, too.  More than half of all countries on Earth are still in some [...]

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Effective Business Communication Strategies During an Economic Crisis
Effective Business Communication Strategies During an Economic Crisis
Author:Richa Mukati July 15th, 2020
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Business disruptions are sometimes hard to predict, and can literally happen anytime. But it’s also important to understand that there are significant differences between disruptions caused by operational failures, manmade causes, or isolated events and those caused by challenges on a global [...]

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YouTube Marketing Strategy – A Winning Guide to Grow Your Business
YouTube Marketing Strategy – A Winning Guide to Grow Your Business
Author:Richa Mukati June 5th, 2020
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Since its launch in 2005, YouTube has become the premier social media platform for streaming user-generated video online. In 2016 Google acquired YouTube, and since then we’ve seen it gain 11% of all global video traffic.YouTube now has over 1 billion users!Another trend to notice is how people [...]

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How To Turn Your Negative Reviews Into a Positive Experience
How To Turn Your Negative Reviews Into a Positive Experience
Author:Abhishek Yadav December 9th, 2019
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Do you work hard to earn good reviews for your business? If so, you’re not alone. It’s easy to understand why you would want all five-star reviews, we all do! But what about your negative reviews? Before you make an online purchase, do you scan through the company’s reviews? Would you [...]

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5 of the Hottest B2B Lead Generation Strategies
5 of the Hottest B2B Lead Generation Strategies
Author:Abhishek Yadav September 12th, 2019
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Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their [...]

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