Five Essential Infographic Tips for Elevating Your Brand & Boosting Your Business
Looking to improve your content marketing efforts in order to benefit your business? Great idea! Choosing to take full advantage of digital marketing techniques – including infographic marketing in particular – is the perfect way to do so!
As human beings, we’re wired to process images faster than text, and we also tend to remember visuals much more easily. Because this is true, leveraging infographics really does make a lot of sense as an essential strategy to add to your business marketing approach. And if you don’t, you’re really missing a great opportunity! With this truth in mind, let’s look at 5 essential infographic marketing tips that will ultimately benefit your business:
1. Use infographics to educate your audience
Many successful businesses capitalize on the need to educate their audiences so they will better understand the real value proposition of their particular products or services. These businesses also understand that their target audience probably isn’t interested in reading a long, boring text block about these products and services.
And that’s where marketing infographics have proven to be incredibly helpful. In one precise, visually-engaging graphic, you’re able to explain what problems your business solves, how your products/services work, and what a customer’s next steps should be.
2. Establish yourself as a thought leader through infographics
How’d you like to establish yourself as a real thought leader in your particular industry, especially among the members of your target audience? Doesn’t that sound amazing? You can, if you’ll choose to start creating & publishing effective, informational infographics. You just need to design your informational infographic in a way that it simplifies complex concepts and helps to explain them in a more visual manner. If you choose to follow this path, you’ll be amazed by the response from your customers, colleagues, and stakeholders alike!
It’s also important to seek ways to keep your readers engaged as they scroll; the last thing you want if for them to quit reading halfway through! Make sure each point of your infographic is relevant and engaging, and your audience will be much more likely to hang in there with you to the end.
3. Create list infographics
One of the more popular infographic approaches you’ll see in the digital space is the list infographic. These are both simple to create and highly shareable. These templates give you the flexibility to use fun, attractive icons for replacing traditional bullets, decorative fonts for making numbers stand out, and other distinct approaches – the list of options is only limited by your imagination!
List infographics can be utilized to showcase your products/services in a way that’s both engaging and easy-to-remember for your readers.
4. Social-media micronarratives & mini-infographics that go viral
Social-media micronarratives are the bite-sized infographics that generally focus on including just one or two stats at once, making them quick to read and easily shareable. These mini-infographics have emerged as a popular choice among many businesses and brands, thanks to the way they just help organizations to optimize their visual content for each and every platform. These have also proven to be a great medium for driving traffic to landing pages featuring full-length versions of these infographics. They’re also relatively simple to make, can stand alone on their own, or can be used to serve as great teasers for extended content. Definitely something to think about!
5. Adopt an interactive infographic & motion graphics style
Interactive infographics are also perfect for integrating animations, hyperlinks, tooltips, accordions, and other non-static elements. Interactive infographics skillfully combine the high-engagement rates of animated video while also giving users the ability to click on particular elements of interest, including hyperlinked sources.
Motion graphics are another powerful tool for infographics engagement. They’re effective for sharing data while also minimizing on-screen text, and they’re also a powerful method for telling compelling stories. You should consider taking advantage of motion graphics to intentionally guide viewers through experiencing the exact story you wish to tell. Now, that’s a great opportunity for your business or brand!
When an infographic is more than just an infographic!
Infographics can be much more than simply assorted pieces of information. The built-in engagement factor can lead to more conversions for your business over the long run. The more effective infographics you create and publish, the more people will come to respect your expertise and trust your business. As long as your commitment is to provide value to your audience, and as long as you’re committed to this approach for the long haul, infographics can turn out to be a significant advantage for your content marketing strategy.
What’s your favorite infographic marketing tip? Ready to start incorporating infographics into your business marketing strategy? Let’s start the conversation; we’d love to hear from you! You can reach out to our experts at Cibirix through this simple form, or just give us a call today at (336) 415-3534!
Richa Mukati serves Cibirix as a Brand and Content Strategist, where she’s passionate about how creative concepts and targeted marketing messages can create positive, game-changing images for our business clients among their intended audiences. How does Richa help make this happen? She wields a crisp, compelling business sense that is backed by sharp, strategic thinking which aims for the target of meeting desired market success for our clients. Richa has extensive experience in marketing communication, and clients continue to seek her advice and trust her branding and content strategies which have resulted in measurable results. When not hard at work developing brand and content strategies, Richa enjoys meditating and binge reading.