Online Advertising

While it’s fair to say that Google has come to dominate the overall search market, it would still be wise not to forget about Microsoft. Including Microsoft Advertising in your marketing strategy is a wise move, as it is still in a position to be able to reach certain segments of your target [...]

There were over 4 billion internet users on Earth at the start of 2019, and thanks to increased numbers of folks hunkering down through the 2020 pandemic, that statistic has most certainly ballooned to an even more staggering number! If you’re really interested in helping your business to connect [...]

  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value [...]

Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their [...]

What is a Buyer Persona? Buyer personas (often referred to as marketing personas) are detailed profiles that represent your ideal customer. These personas will help you attract the targeted customer and get a deeper understanding of who they really are and what makes them tick. Having a deep [...]