Google Ads

Native Advertising As businesses continue to navigate the digital landscape, advertising has become a crucial tool for achieving growth and success. However, traditional advertising methods are becoming less effective in the face of ad blockers, consumer skepticism, and ad fatigue. This is where [...]

Is your current rank tracking tool giving you a truly complete view of your local search performance? If you’re really not sure – or if you’ve simply never thought to ask the question before – then Local Search Grid is a local SEO tool that could provide you with some valuable [...]

Ongoing Negative Impact of COVID-19 on Small Businesses It probably goes without saying that the past 18 months have been an unprecedented time for local businesses to have to endure. Both 2020 and 2021 have presented real challenges to most business owners. Sadly, many small businesses have had [...]

The internet has revolutionized the way we do business in the 21st century. In order to survive and grow, your business still needs customers – that part hasn’t changed. And in order to gain customers, you still need to market your business – that part hasn’t changed, either. What has [...]

In terms of digital marketing effectiveness for businesses, it’s no secret that Google Ads is one of the most important PPC advertising opportunities that exists anywhere. And not only do large enterprises use Google Ads to drive traffic to their websites, but more and more local businesses are [...]

2020 has certainly brought its share of bad news where many local businesses are concerned, but thankfully there’s a bit of good news to pass along as well. The source of this good news? Google, of all places! Back in late July, Google offered an option for some Google My Business (GMB) [...]

The need for solid leads never goes away, right? That’s why so many roofing companies are turning to Google Guaranteed Ads. The roofing industry is a competitive one, and in order to stand out from all the other roofing companies out there, you need to get noticed. And what better way to be [...]

Google is among the best-known, most reliable platforms in terms for generating leads, phone calls, user visits to your website, sales, and just better general brand awareness for your business – regardless of whether or not you’re an eCommerce provider. Ready to learn more about how you can [...]

Throughout the most recent years, paid advertising has become a primary component in most every marketing plan. And if it still doesn’t have a role, it’s about high time you give it one. Whether your business is B2B or B2C, digital advertising not only helps you increase revenue but also builds [...]

Facebook has introduced a game-changing feature to its campaign structure – Campaign Budget Optimization (CBO). This feature will optimize the distribution of your campaign’s budget across the different ads within that specific campaign. Simply put, this feature will help you redistribute your [...]