Ideas & Innovation

5 Tips for Boosting Your Business Through Podcasting

5 Tips for Boosting Your Business Through Podcasting
Jul. 13,

Podcasts are an incredibly powerful tool for business leaders to leverage, because they allow you to reach a whole new audience that you simply can’t reach through traditional advertising methods. Podcasts are a great way to build credibility, and to showcase your expertise in a certain subject area.

Here are five tips to help you get started. If you’re a small business owner and haven’t started using the podcast strategy yet, now is a great time to do so. The power and influence of podcasts continues to grow every day, and businesses – including small businesses – have the opportunity to gain a lot more traction through the help of podcasting. What’s the best approach for a new podcaster? Start by figuring out what it is you have to say, and then create a podcast about that! And if you’re looking to boost SEO results for your business, podcasting is a great way to help you get there.


How to benefit from podcasting

Podcasting is a booming industry. And the even better news is that podcasting requires little in the way of cost investment; there are really very few barriers to entry. If you can make a video on your phone, you already know many of the basics of what it takes to make a podcast. So, how to tackle the learning curve of getting started with podcast marketing? The short answer is pretty simple. A well-planned, well thought-out podcast strategy has the ability to impact the lives of many.

If you’re someone who already subscribes to a podcast or two, then you know that podcasts are great for sharing a daily (or weekly) dose of information, growth, and inspiration. But podcasts can be great for your business, too. Over the past decade in particular, podcasts have been shown to be effective branding and marketing tools. There are podcasts on nearly every topic under the sun, and most any podcast approach can be used to help your company and its brand positioning.

Of course, it does take some time and effort to build a sense of rapport and relationship with your target audience. Thankfully, podcasting is a lean, low-cost way to create awareness and reach more potential customers. Popular podcast platforms like Substack have literally millions of podcasts to choose from!



How to find podcast listeners

When you’re first launching a podcast, one of your most crucial goals is to find your own voice as you seek to create your own special listenership niche. If you’re not sure where to start, just talk about something you’re passionate about, and know something about with some level of detail. Don’t just spin random — think about what really matters to you. If it matters to you, then it’s likely to matter to other people, too!

You can choose to speak within an already-established niche, or you can even look to create your own specialized niche where one didn’t exist in the podcast realm before. Either way, seek to address a topic in which you happen to be well-versed. Once you’ve landed on a niche, go ahead and get started! Keep the points moving right along, and make sure to keep an engaging tone. Your content should easy-to-digest, concise, and to the point.

As is true of most modern humans, your audience is likely to have a somewhat limited attention span. One of the best ways to help your audience bite off more than they can chew is to increase readability with images, headlines, and other formatting tricks. You also want to include a link to your podcast’s membership, lesson plans, and tips for your listeners on how to use social media tools and other content. The more information you can include in the form of valuable links, the better.


Why quality is more important than quantity when it comes to podcasting

Podcasting is an effective way to get your message out to a large audience, and help you build your brand platform. When creating your podcast, don’t be afraid to experiment. Just because you’re doing a regular podcast doesn’t mean you have to stick to the same format every time. In many ways, podcasting is much like public speaking — there are few hard-and-fast “rules” when it comes to finding something that works for you. Even so, there are some proven strategies which others have culled when it comes to creating a successful podcast. For example, since most podcasts are interview-based, your podcast is really only as good as your interview skills.

For example, one person we talked to decided to start their own podcast network only after conducting lots of personal interviews and calls. This individual has gone on to help several people with their podcasting goals, and coached them to help strengthen their relationships with their audience. Once you start, it’s easy to improve as you go along, and it shouldn’t take you long to be able to see whether something is working or not. And it’s OK to be creative – and even choosy – about who you decide to have on as your podcast guests. Remember that just because someone is famous, or even seen as a household name, doesn’t necessarily guarantee success when it comes to podcasting.



Use your podcast as a marketing tool to promote your products and services

Creating a podcast is a great way to build your brand and engage with your audience. Podcasting can also be an effective way to help promote your business and its particular products and services. Many people listen to podcasts on their commute while driving, exercising, or at other times while they’re “on the go.” The net result is that your advertising message can potentially be heard by thousands on a regular basis.

And if boosting your SEO is important to you and your business (which it should be!), then podcasting can be utilized to give you a nice lift. When it comes to successful podcasting and blogger marketing, you need to think about how you can get your brand in front of some influencers. There are plenty of news services that will reach out to industry experts to help write their articles for them. If you’re in the technology industry, chances are your industry friends can rattle off a list of online businesses and help point you in the right direction in terms of creating a podcast that would gain some credibility and help you find a new audience. And speaking of audience, take some time to evaluate the personas of your desired target audience. If it’s a college-aged crowd, for example, try and involve some of your college-aged acquaintances in your podcasting efforts.

In addition, may want to engage your target audience on Instagram and make some mini-podcasts appropriate for your audience. And by all means, you’ll need to prioritize any topics you want to address with your podcast. Determine what topics are “trending” or are currently big topics of discussion in your industry. Also try making a list of everything you want to be known for once you become established as a podcaster. Of course, it’s also a good idea to research which topics your competitors may be covering on iTunes, Google Play, and in other forums. Having this insight in hand can help you can create some similar audio content, but with your own spin and in your own voice.


Use strategy and planning to create a high-quality podcast

Strategy and planning are essential to creating a high-quality podcast that people will actually want to listen to. Make sure you come up with a solid outline for your podcast episode before you start recording. You can’t just wing it, or you’ll sound unprofessional and disjointed. Looking at launching your own podcast website? Unless you’re already experienced with website building, then a WordPress webinar would be a great place to start. You should be fine to start with the free plan, as it contains all the essential features you’ll need to get going. The free plan offers SEO coverage, a full theme & category system, 3 podcast modules, analytics, contact forms, and more helpful templates and tools.

It’s important to choose a consistent frequency of podcast publishing (daily, weekly, or whatever), and stick to it. That will help to remind your listeners that you exist, and will help train them about when to tune in for new episode releases. Got more questions about podcasting in particular, or about effective digital marketing in general? Connect with one of the digital marketing pros at Cibirix today!

About Author

Ashish Roy

Ashish Roy

CTO & Co-Founder

Since founding Cibirix, Ashish has leveraged his marketing degree to lead the agency in crafting meaningful digital marketing experiences for clients. His results-driven approach is a unique mix of analytical thinking, crisp visual aesthetics and a desire to simplify frontends while developing robust architecture. With a passion for design, technology, & marketing, He leads each aspect of the agency’s business and oversees its talented team of digital professionals.

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