Digital Marketing

Are you struggling with your webpage ranking, even after having developed a lot of well-researched and valuable content? If you don't take the important step to go through a technical SEO audit of your website, then you’ll probably continue having problems with your site ranking. The most [...]

When it comes to the link building process, there are two options you have to choose from – White Hat or Black Hat. When you use the White Hat technique, your website will start ranking on Google SERP, but it will take some time to get there. While if you use the Black Hat technique, you’ll [...]

Domain Authority (DA) is a powerful search engine ranking tool that’s been used by digital marketers and marketing teams for years. In March of 2019, Moz (the SaaS company behind Domain Authority) announced a significant update to their popular SEO domain metric called DA 2.0. According to Moz, [...]

The marketing industry is constantly evolving, and the future of your business will depend on if you can evolve with it or not. But it’s important to remember that content marketing isn’t just about creating and distributing good content, it’s about having a strategic approach that will not [...]

Do you know about the Facebook Ad Relevance Score? This metric assembles various ad quality factors that offer you an idea of how relevant your ads are, as compared to other ads directed at your same target audience. It rates ads on a 1-10 scale; the higher your ad scores, the more relevant it is [...]

Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their [...]

To connect and engage with people nowadays, you need more than just an online presence. With an overwhelming influx of media that includes brands trying to upsell you on a product you neither need nor want, it can be difficult to satisfy today’s consumers. This has made marketing a bit of a [...]

Google My Business is really one of the best free business tools on the internet. In 2004 Google released Google Local as a solution to help local businesses get found by combining the business name, address, and phone number. Google continued tweaking this tool for local businesses over time, [...]

Right from its start, Google has constantly been tweaking its search results algorithm to offer better results to its users. When someone’s users include almost everyone using the internet on planet earth, it isn’t an easy job. From PageRank to Hummingbird, and Panda to Phantom, Google changes [...]

What is a Buyer Persona? Buyer personas (often referred to as marketing personas) are detailed profiles that represent your ideal customer. These personas will help you attract the targeted customer and get a deeper understanding of who they really are and what makes them tick. Having a deep [...]