Cibirix Blog

I don’t know whether you can remember all the way back to August of 2019 or not, since that would require you to be able to navigate through the chaotic fog of your 2020 memories. But if you can make it back that far, you may recall that one of the biggest brand wars in America at the time was [...]

Videos, they are everywhere! You watch them on your phone for entertainment, you see them on your social media feeds, and you’ve probably searched for a “how-to” video a time or two. But when it comes to your own business, are you adding video content to your marketing efforts? If not, [...]

For many small business owners and merchants, SEO can look and feel like a somewhat foreign landscape. Many well-intentioned but inexperienced business leaders perceive SEO to be too complex to understand – but it really doesn’t have to be! The Cibirix team has come up with an SEO checklist [...]

No doubt, there’s a lot going on in the world these days which presents some additional challenges to small businesses. The reality of the pandemic, a U.S. election year, and other unique economic factors can certainly impact small businesses in some potentially negative ways. The good news is [...]

In the modern internet-shaped world in which we now live and do business, companies are working harder than ever to create their own unique presence on the many popular social platforms in use today. These companies tend to prefer platforms like Facebook, Instagram, and Twitter, but there are some [...]

In terms of digital marketing effectiveness for businesses, it’s no secret that Google Ads is one of the most important PPC advertising opportunities that exists anywhere. And not only do large enterprises use Google Ads to drive traffic to their websites, but more and more local businesses are [...]

2020 has certainly brought its share of bad news where many local businesses are concerned, but thankfully there’s a bit of good news to pass along as well. The source of this good news? Google, of all places! Back in late July, Google offered an option for some Google My Business (GMB) [...]

Looking to improve your content marketing efforts in order to benefit your business? Great idea! Choosing to take full advantage of digital marketing techniques – including infographic marketing in particular – is the perfect way to do so! As human beings, we’re wired to process images [...]

Content Matters Bill Gates wrote a groundbreaking essay entitled “Content is King” way back in 1996, where he predicted that content would be where most of the real money would be made on the Internet. What content? Gates felt that the broadest opportunities for companies would revolve around [...]

How much does your roofing business rely on direct calls? Probably quite a bit! But if you aren’t following up on those calls, then you’re getting a lot of good prospects slip through the cracks and fall right into your competitor’s hands. People don’t pay attention to phone books [...]