Ideas & Innovation

Facebook Page Types – Select the Best Category for Your Business

Facebook Page Types – Select the Best Category for Your Business
Apr. 18,

In the process of starting a Facebook page for your company, business, and any government organization or just for yourself, you may get stuck in selecting the appropriate category for the Facebook page. The good news is, if you get it wrong you can change your page category later but getting it right from the start will mean Facebook automatically gives your firm one of the most relevant information. This not only helps in your fans finding you and your company, but also with your SEO to get more love from search engines like Google.

Facebook Page Types

Currently, Facebook offers 6 page types. These are:

  • Local Business or Place
  • Company, Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

Following is a detailed description of each page type to help you decide which category is correct for your business.

Local Business or Place

If your business has a physical location and you want people to physically visit your place then this is the best option for you. After selecting this business type, you will choose from categories ranging from “Automotive, Aircraft or Boat” to “Petting Zoo”. You can choose pretty much anything with a wide variety of specificity.

The Local Business or Place option will allow you to include information on your physical location on the initial setup page, and then you can add information on open hours and parking options later.

Local Business or Place

  • Bank
  • Bar
  • Book Store
  • Concert Venue
  • Food / Grocery
  • Hotel
  • Local Business
  • Movie Theatre
  • Museum/Art Gallery
  • Outdoor Gear/Sporting Goods
  • Real Estate
  • Restaurant / Cafe
  • School
  • Shopping / Retail
  • Spas/Beauty/Personal Care and many more

Company, Organization, or Institution

This page category would be the ideal option if you don’t have customers visiting your physical location on a regular basis, or if your business has multiple locations. If you do have people come to your area and want those to be able to “check-in,” then you can add the ability for people to check in using Facebook Places to your page after completing the set-up.

After selecting this page type, you will have a long list of categories to choose from. Go to this list thoroughly and find the perfect option that best represents your business.

Company Organization or Institution

Commonly used categories in the Company, Organization, or Institution page type include:

  • Automobiles and Parts
  • Church
  • Company
  • Computers/Technology
  • Consulting/Business Services
  • Cause
  • Food/Beverages
  • Health/Beauty
  • Insurance Company
  • Internet/Software
  • Legal/Law
  • Non-Profit Organization
  • Retail and Consumer Merchandise
  • Media/News/Publishing
  • Travel/Leisure and many more.

Brand or Product

In case your services and products can be purchased through more than one website or are stocked by significantly more than a single reseller/retailer, then this is the most suitable page type. This page type asks you for the name of your brand or product, and to choose a category.

If you don’t can’t find the category you are looking for, then you can always go broad and select Product/Service category for your page (although it is recommended to find an applicable category).

Brand or Product

Commonly used Brand or Product categories are:

  • App
  • Appliance
  • Baby Goods/Kids Goods
  • Cars
  • Clothing
  • Electronics
  • Food/Beverages
  • Furniture
  • Games/Toys
  • Health/Beauty
  • Jewelry/Watches
  • Kitchen/Cooking
  • Pet Supplies
  • Vitamins/Minerals and many more.

Artist, Band, or Public Figure

If you are promoting yourself or some other specific person/group, for instance a band or some other well-known public figure, this is the most acceptable page type for you. You can add a lot of information once you select your primary category and the data for this is dependent on the category selected. Therefore, be careful while picking up your category.

Keep in mind; it is perfectly okay to have a personal brand page and a personal profile at the same time.

Artist, Band or Public Figure

  • Actor/Director
  • Artist
  • Athlete
  • Author
  • Business Person
  • Chef
  • Coach
  • Doctor
  • Entertainer
  • Journalist
  • Lawyer
  • Musician/Band
  • Politician
  • Teacher
  • Writer and many more.


The Entertainment category works best for specific entertainment products, like a TV show, movie, book series, radio station, sports team or concert tour. If your company is classified as in the entertainment business, then this page type is accurate for you.


Some commonly used categories for this page type include:

  • Album
  • Book
  • Concert Tour
  • Library
  • Magazine
  • Movie
  • Radio Station
  • Record Label
  • Sports Venue
  • TV Channel
  • TV Show and many more.

Cause or Community

The most exceptional thing about this last page type is the fact that it cannot own a classification box. If you are a non-profit or any charity, it is strongly recommended to take a look at the options you have, if you selected the ‘Local Business or Place’, ‘Company Organization or Institution’ and ‘Brand or Product’ instead.

Cause or Community

As you can see, at the time of creating any Facebook page tons of selections are readily available for your requirement. This looks easy, but it is very important to go through the list of each page type carefully to find your perfect match. Having the right category for your Facebook page is more important that having the most relevant page type.

If you make a mistake, you can change almost anything about your Facebook page later, including adding more categories. So, there is no reason for not creating a page just go for it. Create a Facebook Page.

About Author

Prashant Yadu

Prashant Yadu

SEO/SMO Analyst

Prashant Yadu is a Social Media Analyst at Cibirix, and he’s now been part of our team for over five years. His particular area of focus for us revolves around Facebook advertising. With the help of his analytical skills and creative ideas, Prashant has helped to generate some remarkable results for our marketing clients. Before diving deeper into social media marketing, Prashant’s work focused on search engine optimization, where he handled both On-Page & Off-Page SEO for business clients. When he’s not hard at work, Prashant enjoys watching movies, listening to music, and hanging out with friends/family.

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