Have you ever wondered why your amazing app wouldn’t rank well in the App Store search results? Mobile app industry is growing at an unprecedented pace, but with a great business opportunity comes a huge competition. As thousands of apps are being uploaded to App Store and Google Play daily, it’s getting harder to get noticed and make sales on these mobile platforms.
At the same time just a handful of apps manage to get through the clutter and occupy first spots in the mobile apps ratings. What are their secrets?
One of the major marketing strategies to consider when releasing an app to a mobile platform is Mobile App Optimization, or App Store Optimization (ASO). It may sound like it’s very close SEO, and it’s partially true, but there are major differences.
This brief guide will help you assess your app’s appearance and enhance its performance on App Store and Google Play.
App Store and Google Play are all about conversion, and these platforms rank apps based on downloads and engagement. It’s not enough to just show up in the App Store search results. When a potential user lands on your app’s page on a mobile platform, they see your app’s description, screenshots, videos and other types of data. Is your information convincing/engaging enough?
That’s when the mobile optimization comes into play – ASO not only allows you to attract visitors, but also reinforces these initial installs that will boost the interaction factors and will help your app get recognized.
As you are getting ready to release the next big hit on App Store, it is crucial to think strategically about things like demographics, your audience’s preferences and intentions, as well as competitors’ plans and performances. Let’s briefly discuss these two factors as they are determinant in how your app should be presented online.
Who is your audience? A successful mobile optimization strategy starts with a clear understanding of the target demographics. Things to consider here:
What are your competitors up to? It’s important to perform a competitor analysis to understand what marketing efforts are needed for your app to get noticed. Questions to think about:
Now that you have a solid understanding of the competitors’ strengths and weaknesses, as well as your audience’s preferences, it’s time to map out some steps to successful mobile app optimization.
Keywords and search optimization
Google Play sees six million unique app searches monthly, according to AdWeek. So, one way or another, initial app downloads come from search results. Focus groups, interviews and keyword research using such tools as AdWords Keyword Planner will help you come with the right metadata description for your app. Here are a few tips on how to fill out metadata to make your app easy to find:
Improving your app’s visual strategy is another step in the mobile app optimization process. Enticing visuals will make people want to download an app, which, in turn, will improve the rankings.
External factors are the things that you cannot influence (in theory). These include backlinks, ratings and reviews. Here are a few tips on how to engage your users to get best ratings:
Lauren Tate is a Content Specialist for Cibirix, contributing a significant amount of content creation for our marketing clients. Lauren enjoys writing about lead generation strategies, successful content marketing strategies, how to increase mobile conversion rates, and tips for boosting SEO, among other topics. Her drive for success, coupled with her dedication to help organizations improve and grow their business, has helped to fuel her continued growth with Cibirix. In her spare time, she’s currently working on earning a Bachelor’s degree in early childhood education.