Ecommerce SEO for 2021 – Tips for Leading More People to Your Ecommerce Site
Do you currently operate an eCommerce website? Thinking about launching one? Electronic commerce is here to stay, and it offers you the potential to reach many more targeted customers than any physical store alone ever could. Even as many businesses struggled – and are still struggling – as a result of the pandemic, online businesses fared much better. Some have even managed to experience a growth spike over the past year, due in part to the fact that vast numbers of people are spending significant amounts of time online. As of October 2020, there were more than 4.66 billion active internet users, which represents nearly 60 percent of Earth’s population!
If you haven’t launched an eCommerce site yet – or haven’t established much of an online presence at all, for that matter – these numbers should certainly be big enough to get your attention. At the same time, simply having an eCommerce site isn’t enough!
As the number of internet commerce websites continues to rise, being able to effectively reach your potential customers is becoming more challenging, too. And your competition in the online market won’t go away; it will only continue to grow. Fortunately, you don’t have to engage internet marketing and internet business with a blind, “shooting in the dark” approach. Here are a few tips to help cultivate better search engine visibility for your Ecommerce website:
Super-Fast Site Speed
Your website speed and crawl speed both play a crucial role in your website’s ability to outrank your competitors. If your website is slow to load, most of your users won’t stick around long enough to make a purchase. To improve your website speed, you should take advantage of Google’s PageSpeed Insights tool to help identify and fix any elements that may be slowing down your site.
PageSpeed Insights will give you a score out of 100 for both desktop and mobile devices, and from this report you can see where your website may have some speed opportunities. The first thing you can start with is compressing all of your images to reduce your page data size. This will help your webpages to load faster, ultimately delivering a better user experience.
Optimization for Voice Search
Most voice searches conducted by users aren’t in the form of a phrase, but rather a question. If someone is looking to order something specific online, they’re likely to say something like, “Hey Google, where’s an xxxx online provider near me?” This is why voice search optimization is so important; you need to optimize your eCommerce website for such queries. Start by structuring your content in a way that it includes more of these types of search phrases, rather than just a bunch of short-tail keywords. In following this approach, you’ll need to choose all of your long-tail keywords carefully, focusing on both volume and competitive potential.
Secondly, you can optimize the content on your pages with “triggering words.” This is a great strategy in terms of optimizing for voice searches. A few examples of triggering keywords include how, what, where, who, when, why, new, do, etc.
Optimizing for Mobile Devices
We’ve now reached the point where more people browse and shop online with their smartphones and tablets than they do with desktops and laptops. For this reason, optimizing your eCommerce website for mobile browsers is incredibly important! Here are some things you can do to boost your website performance:
- Create eye-catching webpage designs.
- Focus on making the navigation smooth and user friendly.
- Make your webpage load as quickly as possible.
- Create a checkout process that’s both intuitive and easy to navigate.
- Compress and optimize all images and videos.
- Don’t go overboard with invasive pop-ups and ads, as this can lead to a bad user experience.
- Reduce or cut any unnecessary blocks of text. Be careful to avoid any weird spacing issues, along with too much white space. This will help to create a better experience for your users, and will ultimately help to boost your mobile rankings.
Product Pages with Featured Video
Did you know that between 70-80% of users are more likely to buy a product after seeing a product video? Google used to display rich snippets for many pages featuring a video, but they’ve gotten away from this practice since the first intent of a user isn’t always to start by viewing a video. Even so, product videos are a powerful tool to include in your website content.
Including videos on your product pages can help considerably with conversion rates. It’s also advisable to host these videos on your own server. If you simply post it on YouTube, then it’s possible that the YouTube page will actually outrank your site, and your product page will suffer as a result. Remember that since Google owns YouTube, Google will always give preference to displaying YouTube video results whenever there’s an option to do so.
The Core Web Vitals
In November 2020, Google announced that a page experience update would be deployed in May 2021. The page experience value will be determined by Google through a new set of metrics called “Core Web Vitals.” The Core Web Vitals are based around three metrics:
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
These metrics will have a huge impact on shuffling search engine results; research suggests that more than 80% of published eCommerce websites currently fail Google’s Core Web Vitals. Many eCommerce websites will certainly feel the heat if they don’t do anything to address this. By choosing to tackle this opportunity proactively now, you can give yourself a big leg up on your online business competition.
Create Amazing Backlinks
For link building practices, start by looking at the most relevant blogs for your target niche. Check the DA (domain authority) scores of these sites, to see how solid they are. A standard range of DA score to look for is 25-50, or higher. As the DA score increases, building a backlink from that domain can also become more complicated. Even so, it’s well worth the effort on your part.
Be very careful about the anchor tags you use to create links to your website. For example, if you’re trying to rank for the keyword phrase “Jeans for Men,” make sure to cover all the other semantically-related terms as well.
Another way to build quality links for your website is through the use of paid media. What this means is you’re paying another site for the inclusion of your guest post or review which includes your link or brand mention. By the time your company reaches the $3-5 million revenue mark, you’ll want to have some earned media. Earned media can take the form of a new product reference or testimonial, or it can even be a PR on Forbes about the story of your business journey.
The Bottom Line
SEO is a sure strategy to rely upon when it comes to growing your business. The more your website is optimized for specific terms and phrases, the more chances you have to reach your target customer. Today’s shoppers are all comparing your products and services with those of your competition, and that isn’t likely to change. And here’s one more thing you can do to help convert more users into paying customers – include plenty of CTAs, and offer your browsers some useful content in exchange for their email address. Building up a functional email list is a fantastic way to continue touching base with your leads and prospects. IF handled correctly, email can have a significant & positive impact on driving buying decisions.
By leveraging these tips we’ve mentioned, you’ll be well on the way to creating a better user journey for your customers and leads, which will also help you to increase your revenue and ultimately grow your business. Got more questions about how to best leverage the power of digital marketing for your business? Connect with us at Cibirix today!
Mayank Sharma has proven to be one of Cibirix’s top performers. With his four years of experience in the digital media industry, Mayank has achieved some great results in SEO. He has been proficient in helping clients to boost their organic rankings across many different digital domains. Mayank’s areas of expertise include website architecture, algorithmic updates, and other pursuits tied to search engine optimization. When he’s not plugging away at his computer, Mayank loves practicing his guitar and traveling to new places. On occasion, he even travels to new places WITH his guitar.