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Ideas & Innovation

Growth Hack: How to Win More Customers with Craigslist Marketing?

Growth Hack: How to Win More Customers with Craigslist Marketing?
Jan, 03
2019

Do you know that Craigslist.org has been used as a great marketing channel to sell services and products by business owners throughout the country?

That is True! Craigslist is THE biggest classified website in America founded by Craig Newmark in 1996 in San Francisco. No one would have predicted back then that this simple interface will attract millions of buyers and sellers every day to turn Craigslist into one of the most powerful marketplace websites in the world for small businesses and individuals. In the early days of Craigslist, people we only using Craigslist as a simple listing of emails for local events. Turn to Circa 2018, Craigslist is the most powerful platform to buy and sell products online and covers 50 countries.

All over the world thousands of business owners are using Craigslist as a marketing channel to expand their business. This article has some helpful advice for local and regional businesses for posting ads on Craigslist.

Be A Super Spy – Do a thorough research about the products or services that you are going to sell on Craigslist. You can compare your products and services to your competitors by searching on Google or other websites. Analyze the best sites in your niche. You should also check and compare prices with other competitors, make sure your prices are not too high. Buyers on Craigslist do not want very expensive items and bargain deals are always on their mind. Also, it is more important to choose the correct category, sub-category for your ads, otherwise your ad will not be visible for a long period of time.

Don’t Skimp on the title – Title is one of the important key factors to make your ads content impressive. You have to be very careful while writing your post Title. Keep your titles descriptive, include price and other details about your product and services. You should remember not to use Titles in Caps Moreover, do not use exclamation marks, this may make your ads look ‘spammy’.

Always use keywords – Like Google, Bing and other search engines, Craigslist too relies on Keywords to access what a page or post is about. Relevant Keywords help Craigslist to find the exact solution for its users. One of the best things to learn when you post an ad on Craigslist is the search feature is quintessential. Most of the people think that they need to have their ad posted at the top of Craigslist for first search display. However, this is not true. For your ad to be found on Craigslist, you have to mention important keywords phrases within the title and content of your ads. You can follow these essential steps while post ads on Craigslist:

Step 1: In the main Title use Primary Keywords, The Primary keywords help to make your ads more searchable in the particular location and category. For example, if you are selling a product, the product’s name and main USP would typically be the keywords a user would search in Google or Craigslist.

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Step 2: When you start writing the description, add an HTML Title tag at top of the Body and use a secondary keyword or phase in the title. Remember the title would be more relevant with the description you will use in the body to describe your product or service. Also, try to use H1 tags in this title.

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Use pictures – More than 60 million consumers in USA use Craigslist per month. No wonder companies are hungry to get their ads into craigslist posts.

True! Instead of creating and entertaining your readers through your content, posting a craigslist ad design is a fast and efficient way to communicate. According to research, 65% of consumers are visual learners, and they grasp images 60 times faster than text. Your audience won’t have enough patience to read your lengthy content, so the use of a sharp and relevant image will be more helpful to entertain any customer.

Keep updating your post – According to one of the Craigslist policy points, you cannot re-post the same content within 48-hours. If you do, your ad will no longer visible on Craigslist. Once the 48-hours timeline is over you can delete the old ad and post similar or new ads. Don’t ever forget to rotate your keywords in Title and description.

Keep a track – If you are running multiple ads on Craigslist, it is an important step is to keep a track of your ads on factors like what type of ads performing well, most visited ads and how many users are coming on a daily basis. There are many tracking tools available on the market and “ClickMeter” is one of them.

If you need help with your sales, Cibirix can help you get more leads and sales. And Craigslist is one of the digital mediums. Our team can help you improve your digital presence using Craigslist and more. Contact Us.

About Author

Anoop Namdev

Anoop Namdev

SEO Analyst

Anoop Namdev serves as one of the lead SEO Analysts for Cibirix. He is passionate about his pursuit of SEO, local SEO, eBay advertising, and Craigslist marketing excellence for business clients. Digital media is one of Anoop’s native tongues, and he specializes in helping local businesses to expand their business online through strategic local SEO efforts. When he’s not busy strategizing, Anoop can be found in attendance at some of his favorite public events. He also likes to paint in his free time.

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