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Ideas & Innovation

THIS CHRISTMAS SALE SEASON – BOOST YOUR E-COMMERCE SALES WITH GOOGLE SHOPPING PROMOTIONS

THIS CHRISTMAS SALE SEASON – BOOST YOUR E-COMMERCE SALES WITH GOOGLE SHOPPING PROMOTIONS
Desc, 22
2018

Throughout the country the last two weeks of the year is arguably the best season for eCommerce sellers. Everyone is online and this is the best time to give your sales a boost . One slightly less heard platform is Google Shopping Merchant Promotions.

If you’re running Google Shopping ads but wondering how you can get more visitors and increase online sales, Merchant Promotions is the answer for you.

WHAT ARE GOOGLE MERCHANT PROMOTIONS?

Merchant promotions is one of the newest features from Google Merchant Center that allows you to run special offers and online promotions along with your Shopping ads on Google.

To start running Merchant Promotions, you need to make sure to complete the implementation process by applying using the Google Merchant Promotions Form

Note: Merchant promotions are eligible only in few countries including United States (US), Australia (AU), Germany (DE), France (FR), Great Britain (UK), and India (IN)

TYPES OF GOOGLE MERCHANT PROMOTIONS

You need active product feeds for Google Shopping ads. Here is how you can create different promotions:

Discounted Offers: You can apply the promotions using percentage discounts, cash back, buy one get 2nd at a percent off or BOGO.

Freebies: With this promotion, you can include free items or a free gift card.

Shipping: You can include the free or discounted shipping options.

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EXAMPLE OF GOOGLE MERCHANT PROMOTIONS

PROMOTION TYPES ALLOWED ON GOOGLE

Google Shopping Merchant Promotion Types Allowed On Google
Promotion Types Information
Discounts
$ off or % off Discounts must be at least $5 or 5% off
x% off, maximum discount $y n/a
$x off $50+. $y off $100, or $z off $150 Tiered discounts allowed
X% to y% off Minimum amount or percent saved must be stated
Buy one get one free or buy one get 2nd x% off n/a
$x cash back or $x cash rebates Must be reflected at cart page or checkout
Free Gifts
Free Item Must clearly describe about the free gift. Samples and trials are not allowed.
$x gift card on purchase Title must clearly describe the gift card value and gift card must be from your own online store
Shipping Free or discounted shipping Must have valid redemption code

WHY YOU SHOULD USE GOOGLE MERCHANT PROMOTIONS?

Everyone likes saving while spending. People buy with emotions and justify with logic. Offering special discounts is one of the best ways to attract visitors to visit your online store and buy your products. Google Shopping ads offer the best solution for you to stand out from your competitors by showing your special offers with the help of merchant promotions.

Below are some benefits of using promotions during the Christmas Sale season:

  • Promote your special offers and online sale directly on Google in the front of your targeted visitors.
  • The added promotion lines on your Google Shopping ads boost your click through rate
  • Increase in the conversion rates and number of sales by attracting more visitors.
  • You can capture more multi-screen traffic as Google shows merchant promotions on both Desktop and Mobile.

The biggest challenge during the holiday’s sale season is to connect with your customers with a perfect offer at the perfect time. We hope you would be able to add some wonderful promotions in your shopping ads. If you have any question regarding online marketing or if you want to boost your sales, feel free to reach out to sales@cibirix.com and we would be glad to provide you the best solutions.

About Author

Rahul Paliwal

Rahul Paliwal

Campaign Manager – Digital Marketing

Rahul Paliwal serves as the Digital Marketing Campaign Manager for Cibirix, overseeing all digital marketing projects. Rahul is passionate about digital media & advertising, and he loves to help businesses succeed by lending his expertise in digital media and growth hacks. Rahul is known for his positive attitude, incredible work ethic, and “never say NO policy” with our clients. These are just a few of the ways he’s proven himself to be a successful leader for the Cibirix digital marketing team. In his free time, Rahul loves to explore new things, and he continues to improve his bowling game.