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Ideas & Innovation

PPC Campaigns

Top 5 Online Marketing Options for Your Business in 2021
5 Top Online Marketing Options for Your Business in 2021
Author:Ashish Roy March 4th, 2021
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The internet has revolutionized the way we do business in the 21st century. In order to survive and grow, your business still needs customers – that part hasn’t changed. And in order to gain customers, you still need to market your business – that part hasn’t changed, either. What has [...]

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Things to Know Before Choosing Google Ads for Paid Advertising
Things to Know Before Choosing Google Ads for Paid Advertising
Author:Ashish Roy February 10th, 2020
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Throughout the most recent years, paid advertising has become a primary component in most every marketing plan. And if it still doesn’t have a role, it’s about high time you give it one. Whether your business is B2B or B2C, digital advertising not only helps you increase revenue but also builds [...]

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Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns
Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns
Author:Prashant Yadu November 1st, 2019
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Facebook has introduced a game-changing feature to its campaign structure – Campaign Budget Optimization (CBO). This feature will optimize the distribution of your campaign’s budget across the different ads within that specific campaign. Simply put, this feature will help you redistribute your [...]

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Top 9 Key Performance Indicators You Need to Know in PPC Advertising
Top 9 Key Performance Indicators You Need to Know in PPC Advertising
Author:Abhishek Yadav October 21st, 2019
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  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value [...]

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New Google My Business Features That Will Skyrocket Your Website Traffic
New Google My Business Features That Will Skyrocket Your Website Traffic
Author:Anoop Namdev August 7th, 2019
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Google My Business is really one of the best free business tools on the internet. In 2004 Google released Google Local as a solution to help local businesses get found by combining the business name, address, and phone number. Google continued tweaking this tool for local businesses over time, [...]

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Advanced PPC Trends to watch closely in 2019
Advanced PPC Trends to watch closely in 2019
Author:Abhishek Yadav February 4th, 2019
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We’re only a few weeks into the new year, and already there are some interesting trends developing in digital marketing, particularly where pay-per-click (or PPC) advertising is concerned. If you’re someone who likes to stay ahead of the numbers and trends, then keep reading to learn about some [...]

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THIS CHRISTMAS SALE SEASON - BOOST YOUR E-COMMERCE SALES WITH GOOGLE SHOPPING PROMOTIONS
Author:Prashant Yadu December 22nd, 2018
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Throughout the country the last two weeks of the year is arguably the best season for eCommerce sellers. Everyone is online and this is the best time to give your sales a boost . One slightly less heard platform is Google Shopping Merchant Promotions. If you’re running Google Shopping ads but [...]

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